Jason M. Lemkin advises founders/marketers to ensure their marketing website is consistently better than their product’s outward presentation. He argues teams often let the product outpace the marketing site, causing lost prospects, and recommends dedicating time (e.g., a month) to improve the website so it showcases the product and converts leads.
Mediocre marketers burn too many website cycles on mediocre web design. But here's the thing. Here's what you got to step back. What's better? Your marketing site or your product? This is what you got to ask yourself every month, every quarter. Take a look. But I find as time goes on, they diverge and the product actually gets better than the marketing site. It's clunky, and you lose prospects and customers when you don't put your very, very best foot forward on your website. I say just slow it down and ask yourself, what's better? My marketing site or my product? If your marketing site is worse than your product, it's so much easier to fix. Spend a month making your website better than your product. Always pays off. Always pays off. Because those precious leads otherwise just bounce off your website.
