Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Your outreach is generic. Until AI makes it yours

21 Sept 2026 · 0 min

Watch on YouTube

0:25

A workflow that turns generic outreach into personalized emails by inserting the recipient's company name, personal details, and a custom sponsorship reason. An AI agent then composes the final message, making it far more relevant than the template you started with.

They'll see it updated like, oh shoot, like that thing was generic and now it's got my company, my name, and why I should be a sponsor of SaaStr. That's obviously a way better experience, highly customized and tailored to the person based on signals we have, plus whatever they like, any first-party signals they gave us. And so what it will do then is it will, the agent will generate the email.