EP084: Becoming an Expert Speaker with Majeed Mogharreban

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Bring this information to you so you can create your perfect practice. Welcome to Perfect Practice. I'm your host, Satchin Patel, and today I've got a dear friend, a mentor, a coach, a confidant. Majeed like magic. My dear friend, how are you today?

All those things. Majid, like magic is my most memorable way of introducing myself. I am doing great. I am excited to be here. As our dear friend Dr. Bob Rakowski would say, happy, happy, happy, happy, happy Thursday.

Thanks, my friend. Well, I lean on you for so many things. I lean on you for humor. I lean on you for guidance and advice, specifically for speaking and even life. You've taught me a lot about how to live, how to have fun, how to be present. And so I really enjoy our time together. And today I know we want to talk about speaking. And with everything that's going on in the world right now, there's an industry that's been impacted in many positive ways, which is the speaking industry. You and I are both public speakers. We travel all over the world to share our messages and. And now things have changed a little bit. So I'd love to explore that. And what I want to leave our audience with is some insights in what transitions they can make if they love speaking, what opportunities have opened up. If they love speaking. I certainly see lots of opportunities have opened up for yourself and myself and how they can leverage these things. So why don't we give a kind of a State of the Union address in the speaking world from your perspective?

Sure, Sachin. Well, like you, I like to teach with stories. There's a story of two shoe salesmen. They both get dropped off at an island and they very quickly discover that the people of this island don't wear shoes. So one of the shoe salesmen calls home, back to headquarters and says, hey, send the boat back. Take me home. These people don't wear shoes. The other salesman, he calls home, he says, send a bunch of inventory. I found an entire island where people aren't wearing shoes.

I love that.

And so the question then becomes, what's the difference in their attitude? And so what has been the attitude around Covid and how the world has changed for speakers? I am a member of the association of Professional Speakers, and there are many, many professional speakers who said, great, that's it, I'm done. I'm finished. No more speeches, no more events, no more conferences. And then there's people like you and me who say, the world needs us now more than ever. And now the stage is my phone, it's my laptop, it's my microphone. So I'm public speaking now to the many people of the future. But it's really just you and me. And it's really just me in my room in my home, and you're in your room in your home. But this is public speaking. So one of the things that I remember is that I carry around an international broadcast studio in my pocket, which is my phone. I look right at the lens like it's the eyeball of my ideal client listening to my every word, like I'm having a conversation with them. So I remember when we were together in Portugal, when Covid hit back, when people were buying toilet paper, and you had an event coming up in three weeks with 200 people, a lot of people with events. They said, let's do the responsible thing and cancel it. You said, how do we make the best of this? Let's bring it online. It went from 200 people to 3,000 people. And it went from an annual event to let's do that again in three, four months to 10,000 people. So had you stuck with the old model of once a year in a hotel that people have to fly to, which was brilliant and beautiful and wonderful when it was that. Now we're serving thousands of people. So the question then becomes, like, what opportunities are coming here? What opportunities? How do I make a bigger impact now? Why is my message even more necessary than before instead of other people's attitude, which is like, I'm going to wait until things are quote, unquote, back to normal.

You know, that's the thing. I think people are always waiting for that perfect Runway for everything to be in alignment. And, you know, Covid and everything, like, with the elections and all this stuff that's going on, you know, kind of seemingly pull the rug from underneath people's feet, and it's easy to feel sorry for ourselves. It's easy to throw in the top. I mean, that's the easy thing to do, right? That's like the boulder rolling back down the Hill, what would you say to somebody who's been working tirelessly to position themselves as a speaker? Maybe has taken training, training, maybe has their signature talk and everything prepared, ready to go? Where do they find the audiences? Like, what would you suggest to that person? Like, I know, I know that you've got some great ideas in that area.

Yeah. You know, the most important thing when finding an audience is knowing who the audience is. And for me, when I started off wanting to teach people about public speaking, my audience was everybody, which means I'm competing with everybody. It's the most challenging marketing audience. And then I discovered functional medicine doctors and thought, this is a message, this is a mission that I want to support. So I train functional medicine doctors on how to be better public speakers. So that's a great niche. I can go even deeper. I can say, I want to train functional medicine doctors who want to build a remote practice. I train functional medicine doctors who want to build a remote practice and value travel and spending time with their kids. Those are values to me. So I go niche and niche and niche so that it's so obvious when I'm resonating with my ideal client. And then the question becomes, where do I find audiences of functional medicine practitioners? Well, I could ask several functional medicine practitioners, what podcasts do you listen to? What conferences are you attending? What associations are you a member of? So it starts with knowing who you want to reach and then asking yourself, where do I find audiences of those people? The brilliant thing is, is that we can reach every audience now from our phone, from our computer. And because we can reach global audiences, it's more important now than ever to be very niched. The more niched you are, the more you can. Like I can now. I feel like I can speak on any functional medicine stage because of the depth of communities and the depth of convers contributions I've made to this audience. But I can't do that on any generic stage because I don't have that credibility. So it's because I chose a specific niche and because I've dedicated myself within that community to build the trust that's I'm able to reach those audience more easily.

I love that. You know, it makes so much sense that when you have rapport, you know, people are going to want to support the work that you do. You know, you've worked with dozens and dozens of the people that we mentor, and they have, you know, amazing positive things to say about you. What would you say are some of the maybe top two or three challenges that you've encountered specifically with functional medicine practitioners. So for those that are listening right now, this podcast goes out to functional medicine practitioners and coaches. What are some things that they can perhaps identify or that you've identified are limiting beliefs from taking, like, what's seemingly so simple to do and. And actually doing it?

Yeah. Well, I think the biggest problem that faces the functional medicine community today is.

The.

Most common response to I'm a functional medicine doctor, which is, what's a functional medicine doctor? So it's an industry or a community that has a burden of education. We have to educate people who we are functional medicine practitioners. Then you're speaking with such highly educated people. Doctors are so highly educated that they've been in a system so long of learn and prove that you know what you know. And so when they get the opportunity to speak, they want to prove that they know what they know, especially to an audience of their peers. Or they may be very aware that if a peer is watching me, I better make sure that I'm explaining everything perfectly and correctly.

Right.

The challenge is, is that your patients don't really care that you know exactly what everything's called and how everything works. They just care that you can get them the result. So when you're working with someone who has hormone issues, you could explain what's a hormone and where they're manufactured and what chemicals are broken down through the processes. And then, then you know, your audience is going, okay, now I understand what hormones are, but I still don't understand my big question, which is, can you help me? So how do you educate an audience that you can help them is you tell a story. And when you tell a story that your audience sees themselves in and they go, oh, that challenge sounds a lot like my challenge that I'm experiencing. Oh, that result in that story sounds a lot like the result that I want to create in my life, then they get their answer to their actual question, which is, can you actually help me?

So with that being said, what would you say is it's not a technological barrier, it's not a logical barrier. Once you understand and see it that way. What are some of the emotional barriers that you found practitioners specifically have to overcome?

There's a fear of public speaking, which is well known, and what it really is is it's a fear of not being accepted, which comes from a primitive fear of, if I'm not accepted by this tribe or this pack, I'm going to have to go be alone with the saber toothed tiger and the woolly mammoth, and I'm going to die. That's the primitive fear. There's also the fear of being found out to not be accurate. There's such a, if I'm not 100% certain of everything I'm saying that is accurate, I don't want to be found out that I don't know what I'm talking about. And again, that's fear that, you know, fear that you're not credible. And so what people need to remember is that there are audiences that are craving this information. There are, you know, there are people that are seeking to learn how to solve their problem, desperately watching videos, reading articles, buying books. And they want to learn it from someone that they see themselves in. So this is one of the things that we, we work on. When I'm working with a functional medicine practitioner who has a specific target audience they want to attract, we say, how are you like them? How are they like you? Where do we see an alignment in values? Because people want to do business with people they like, know and trust, and people like, know and trust people that are like them. So we actually engineer that coherence and resonance by really understanding who the ideal client is and how we can present. So the big idea there is that you can't mess this up. Just like you're talking to a group of friends, your group of friends aren't going to stop and say what you said is grammatically incorrect or you said too many ums and ahs there. They're not really critiquing your knowledge or your presentation. They're actively wanting the answers that they're seeking. So if you just remember that people are looking for help and you're there to help. That's the biggest, I think, hack to fear of public speaking. Imagine like you've got a bunch of spotlights on you and you're thinking about, how do I look? What do I sound like? What's everyone thinking about me? That's what's going on in the head of someone who's experiencing fear around resistance around public speaking. Turn those spotlights out to the audience, and you walk out on that stage and you're looking in the eyes of your audience and you're going, I'm here to help you. You're not focusing on what do people think of me. You're focusing on how can I serve this audience now? So that actually really eliminates a lot of resistance is knowing that people are looking for help. People want you to succeed, and they're not actually speech coaches critiquing you, with the exception of me. That is what I'm doing.

That's what you get paid to do, right?

That's right.

Break it down and make it better. I love it. So one thing that you did at the very top of this interview was you used a parable. You used a story that really made a powerful. Created a powerful message, right? That given this exact same scenario, two different people had different attitudes towards how they were going to approach, from their perspective, a solution. Or one guy said, screw it, I'm out of here. Take me home. The other guy said, all I see here is opportunity. What is it that gets that shift to take place in people?

Training, dude. Training your mind. My favorite question is, how does it get any better than this? How does it get any better than this? Is an exclamation of gratitude. How does it get any better than this? Is a great problem solving question. When things are going crappy. How does it get any better than this? Is just looking for the opportunity. And, you know, ever since COVID hit, I've got all the compassion in the world for people's experiences and their health and how it's very, really affecting so many people. And I've been asking myself, how's this making me rich? How will this make me rich? Because I love money and money loves me. And so there's so much opportunity because there's chaos and there's people in need. You know, it's a great time for people who want to take a break to take a break. It's a great time for people who want to put their business on cruise control. Put it on cruise control. It's a great time for people who want to. It's just a good excuse for anything. But I think you and I both saw this opportunity as like, well, I guess we're getting called to serve. Oh, I guess this is the biggest opportunity of our lifetime. We better capitalize it. And so then how do we focus our mind? We focus our mind with questions. The question I would ask is, how is now the best time ever? Why is now the best time ever? What does this make possible for me, even though it might feel like a death? Like, I had a live event in May that I was very much invested in, very much looking forward to. I still have the deposit down on the hotel, but I don't think anyone's at that hotel. Right. But what's possible for me now is now I can speak on digital stages around the world. So you can. You can train your attitude to look for opportunities. I think you've been doing a lot of Breath work. I'm very novice when it comes to breathing, but I know that to use the full capacity of my entire brain and not be just in the fear centers of my brain is a matter of some deep breaths and some slow thinking and some not doing. I saw this sign the other day. It said, man, I'm going to misquote it. I know how important it is to get the words just right. Don't just, don't just do something, sit there. Don't just do something, sit there. Instead of don't just sit there, do something, it's don't just do something, sit there. So we have to recognize that, yeah, we're going through a collectively traumatic experience. We're operating in oftentimes fear and scarcity. And I'll be the first to admit when everything hit right in the beginning in March, I was like, what's going to happen to money? And am I going to have to hunker down and buy food? And that's a lot of the fear response there. But when you can slow down and breathe deeply and look for the bigger opportunities, they're there.

Yeah. I'm interviewing James Nestor next week. So I'm super pumped about that. As you know, he wrote the book Breath. And what I've learned through this process is how important it is for us to breathe, breathe correctly. And I know that, you know, when people, right before they're going to get on stage, right before they're going to perform, there is that anxiety that can build up, right? There is a little bit of uncertainty and maybe a little bit of doubt. Are things going to go well? Is there a particular breathing routine that you recommend for people? Have you, have you ever thought about something like that?

You know, I like to get high on my own supply. And it was actually at your house when Giovanni led me through some really intense breath work. That was the first time I've actually done breath work. And I got Tyrannosaurus rex claw hands and I got really tingly in my jaw. And then someone explained to me the chemical manufacturing that's happening in your lungs to manufacture dmt. And after, after that, I was hooked. And what I personally use is I go to YouTube and I Google or I search Wim Hof and there's an 11 minute, three cycle which is in, out, in, out, in, out, in, out, out and hold, hold it out for a minute and then for a minute and a half and then go for two minutes, something like that. And I feel like I've been energetically cleansed and I Do that in the mornings. And I like to do that outside laying down because I feel like the air is better outside. That's what I personally do. What I recommend in speaking is before a speech is to do deep and slow breathing. Just awareness of breath and slowing down the breath is a way to calm your mind. And then my recommendation during a speech, if ever you feel like you're lost, like you just like your mind's gone blank, or you said, oh, shoot, I forgot something. Breathing slowly and deeply as a speaker will turn the lights back on for the rest of your brain. Pardon me. And breathing slow and deeply. And it can come across looking like that. You are profound and thoughtful.

Thank you.

Yeah, just a couple deep breaths, nothing fancy. And yeah, you can use it for dramatic pause. But if you ever feel like if you're stuck and can't speak when you are in the middle of a speech, you're probably also not breathing. So just deep breaths during this.

One thing that we've been doing that's been really impactful and it may be relevant to some people's businesses, especially if you're a practitioner, but we've been actually starting our events. Like Deepa, when she starts her webinar, she'll actually do a short breathing routine with them to bring them into the parasympathetic state. Because if it takes to access the parts of our brain that are creative, that connect the dots, that are problem solving, and to use our full faculties, we have to be in the right state of our breathing. Well, guess what? To get people to see what we're offering to them and to make sense of it, they've gotta be in that state as well. Because if they're all stressed out and because they're not breathing correctly, or because they've got so many other things going on in their life, or because they're in pain and that's why they're on the webinar in the first place, then that gives them an immediate way to feel better in your presence. It also allows you to get into a more grounded state. Right. So it's kind of like a little hack for yourself as well. And it allows you to be able to get them into the part of their brain that is better at making long term decisions. So the ability to make short term decisions is really good when we're stressed out. And usually when we make a short term decision, it's shortsighted. Whereas if we're slow in our breathing, we're better at making long term decisions. And usually health, especially in a Functional medicine capacity is a long term decision. It's not a quick fix. It's a quick change in direction, that's for sure. But it's not always a quick fix. And what I also love about breathing, not to get too derailed here, but I think it's relevant because we're talking about speaking, is that breathing is something that's immediately accessible to us. So you had that experience at my house. I was there. I had the same Tetani and Tyrannosaurus rex hands. And it was profound. And I'm like, wow, I can do this whenever I want, whenever I need to. And I can have massive emotional breakthroughs. I can have breakthroughs with my health, I can have breakthroughs with my clarity and my thinking. I mean, it's such a powerful tool and so important for us to be able to have awareness around that. And so once we started doing that with our clients, we found that uh, a, it's a values. Right. Because if they're not willing to participate in the breath work and you know, they don't really enjoy it, then they might not be a good fit working with us. Because that's part of what we actually do with them is we train them on how to do breathwork. So yes, we found it to be really, really powerful. And for those of you that want to introduce it, it could be a great time in the beginning because it puts you in that nice and calm state. And one thing you said earlier that I wanted to come back to was about information and how we generally as practitioners and health coaches, perhaps for our own validation. Right. We want to over explain things. And the solution to that I find is sharing your experiences instead of information.

Yes.

So I'd love to have your thoughts on that. Like how do we share client success stories, testimonials, you know, what are whatever you found best practices to do that perhaps like let's say we want to keep the client anonymous. Maybe there's a best practice for that. Maybe we want to emphasize certain aspects of the story. Is if there's a best practice for that. I'd love to know and get that story to really connect with the audience.

Good. I'll tell you one thing that makes people say ooh. And you can feel free to say that when I'm done. And that is that we are no longer in the age of information. We are now in the age of implementation.

Ooh.

And what the idea is, we already have so much information. Books and books and books and books and videos and videos. And you have it instantaneously on your phone. It's not like in the past when we had to fly out to some conference to learn from the expert to get the latest information. We all have all the information. We got too much information. What's valuable now and what's valued now is implementation. Which is why the role of the functional medicine practitioner is not just to educate, but also to help with implementation. How do we tell stories that help people see the implementation, not just learn the information, but actually become inspired to do the implementation? There's people who are going to leave a presentation thinking, I am going to do this myself. They've convinced themselves that they're going to do it themselves. And oftentimes what ends up happening is they do nothing. And then there's people who leave the presentation making a decision that they're going to do it with the help of that provider, which is ultimately the sales goal, that we're trying to get the right people who are looking for that kind of support to make the decision, to inspire that decision. So how do we do that? Well, the answer is, again, stories. And if you imagine a story where there are two islands, one island is called Pain island, where people on that island are struggling with the very problem that your practitioners are very good at solving. And then on Pleasure island, the problem is solved and their dreams come true. You tell a story of how you took someone from Pain island to Pleasure Island. You say at the beginning of the story, you would use some dialogue, use specific words that they said so that the audience is nodding their head going, yep, that's literally what I've been saying. So you might start a story like this. The other day, I got a phone call from the CEO of a big company who called me up and said, if I don't get help, I think I might die. I've been treating my body like crap. I've been unable to sleep. I get brain fog every afternoon. I'm getting migraines. And every time I eat anything, I get the nose nastiest farts, always throwing a fart joke pro tip. And then people are going, yep, that sounds like my situation. So then I said, don't worry. I know what to do. We did some tests. I gave him a customized protocol. He started following the protocol. Within four weeks, he's back in my office, and he says to me, doc, this has been the most productive month of my entire career. I can sleep all night long. I'm eating the salads I never thought I would eat. But you know what? They are actually pretty good. And I feel Like, I have so much energy. I used to get home, driving home, I could hardly get out of the car. I am, like, parked in the driveway. I can't get out now. I get home, I am running to see my kids. I am playing catch with my boy in the backyard. I feel like I am a teenager with all this energy. I couldn't have done it without you. So that's what we do. We help people who are experiencing a body that's shutting down on them to become youthful and energetic again. So we see that journey and that transformation, but most importantly, we hear the dialogue that it's like when they're describing the problem, we're going to nod our head and go, yep, that's what I'm dealing with. That sounds like my situation. And then when they're saying the dialogue at the end of the story, they go, wow, I want results. Like that most productive month playing ball in the back of the yard with my kid. And it's the baseball in the backyard with the kid. That's sort of like the benefit behind the benefit. If you want to talk about, like, what's the benefit of the protocol? Well, okay, your cells are going to be rejuvenated or your body's going to be detoxified. Okay, fine, that's the benefit. But what's the benefit behind that? You have the most productive month of your life. Ok, what's the benefit behind that? You get to be a better father. And so that's when you kind of pull in these emotional images, because people make decisions based on emotion, and then they justify it with logic. So if you want to really resonate with a parent, show them what a bad parent you're being because of the problem now and what a good parent you can be because of the solution. And then they'll sign up for the protocol, because what you do and what they do in the protocol is really irrelevant. It's that they want to have that result and that kind of benefit behind the benefit.

Okay, I love that, you know, you teach something called Pain island and Pleasure Island. And I'd love for you, because you touched on it there, I'd love for you to dive into that a little bit more, if you would.

Totally. So imagine two islands. One's a Pain island, one's a Pleasure Island. The function of your solution is to move people from Pain island to Pleasure Island. So one of the ways you do that to build trust is you say, hey, guys, I've been to Paine island myself. I'm very familiar with it. So you tell your story. Maybe you had a struggle, because if you're like, hi, I'm from Pleasure island, never been here before, have no idea what it's like over here in Paine Island. There's no resonance there, so you got to show that you know what life is like there. And maybe you've personally experienced the challenges that your ideal clients experience, or maybe you're just very familiar of it through the work that you do. But you got to prove that you know what their life is like. And you also need to prove that you know what Pleasure island is like and that you can get people there. Now, you've built a boat that ferries people so they don't have to swim and possibly drown and struggle themselves. There's an easy ferry. The mistake people make is they want to talk about the boat. My boat carries 20 people. It's built out of wood. It goes 20 miles an hour. It has these big white sails and all of these features of the boat, which would be like saying, my program is 12 modules and they're an hour each, and we have a weekly call and we do a second call and a third call, and it's hosted on Kajabi, and you can access it from your phone.

Phone.

These are all logistics. What really matters is I want to feel the grass between my toes as I'm walking with my little boy playing catch in the backyard. The sensational, emotional imagery of what life on Pleasure island is like. It's like if a travel agency was selling tickets to Cancun, what are they going to show you? They are going to show you white sand, turquoise water, a pina colada, and a picture of where you can imagine yourself on this chair in the sun. Not you're going to stand in line at the airport and you're going to get on the airplane and there's going to be the taxi that picks you up. That's all of the transportation and logistics. So the Pain Island a Pleasure island journey. Talk about Paine island and show that you know what's there. Paint the picture so that people go, yep, he gets it. Talk about Pleasure island like you know how to get people there, and you've been there yourself, and you don't need to talk a whole lot about the boat, except for the fact that your boat works.

Okay, now, playing devil's advocate a little bit, what would you do or say to somebody who got on a boat with somebody else and got stuck, or the boat had a hole in it, so to speak.

Good. So other solutions that have failed so there's always four outcomes to a decision about what to do with your problem. Outcome number one is do nothing. Outcome number two is do it yourself. Outcome number three is pay for a different solution. And outcome number four is pay for my solution. So we want to illuminate those four and the pitfalls of the first three. Here's what happens when you do nothing. You can do that through a story that shows. Here's a story of someone who had a problem just like yours, and here's how it got worse. And I call this the cautionary tale. And my cautionary tale always ends up where the guy's in a van down by the river, eaten out of a can of Spam. His wife left him and took the kids, he lost his house, he got fired from his job. He's sitting, there's a hobo parked under the bridge, eaten out of a can of Spam. You know, it's like the horrible worst case scenario, right? And one of those cautionary tales is when they paid for a different solution that didn't work. So here's a solution where I'll tell you. For example, There's a public speaking program. It's a $35,000 program where they teach you how to not say and ah. And they teach you how to stand straight. And they rent out a room at Harvard University. And they tell you go stand at the podium and say, hi, my name's Majeet. And then we get to say, you're a Harvard speaker, cost $35,000. Doesn't teach you how to sell, doesn't teach you how to educate, doesn't teach you how to use videos. And everyone goes home, says, okay, I'm a Harvard speaker. Now what? $35,000 later, plus flights and hotels to get you to Boston. So that's a cautionary tale where the price is high and the result is low. Or you can talk about the cautionary tales. Here's someone else's boat. And this is particularly relevant to the functional medicine where the solution was harmful to the body, whether that was a pharmaceutical solution or a surgery solution, when a better result might have been drink more water, get more sleep, and get more sunshine. They put them on this pill and put them on that surgery, and then you show the journey and the pain so that the audience is going to go, ah, I don't want that. So it's actually a very necessary part of the process of speaking, to sell, to show them the pain that lies ahead, either from doing nothing or doing it themselves or hiring someone else's Boat.

I had a conversation with Dean Jackson yesterday and I know you know who he is and you know, just a brilliant marketer. And, you know, he was talking about the difference between being rich and being famous. And he said, it's cheaper to be rich than it is to be famous. And that Harvard story kind of reminds me of that, where, you know, we're going for that specific look or that specific feel and that specific level of notoriety, but there's no substance behind it.

Yeah.

You know, and not to say that we're not here to put anything down or any other systems down, but that's a great cautionary tale for somebody. And it just makes me think like, yeah, it's cheaper to be rich and do things right than it is to be famous and appear like you're doing things right. But then there's really no substance or confidence or certainty. In fact, I would argue something like that would make you feel more of an imposter and really make it hard for you to double down on your marketing or messaging and so forth.

So, you know, what my students find is that my strategies are simple and you must have the mindset that I can do this, I deserve to do this, I am the right person for this. Because otherwise the imposter syndrome comes up, says, who am I? And so people sign up for programs that say, become a best selling author and you become a best seller on Amazon. And when you realize how insignificant that actually is, you realize that you haven't actually done the work to see yourself at that level. Or when you become seen in Forbes and Business Insider and you get as seen on with the pr because in the past you saw other people's websites as seen on tv, and you go, wow, they must be pretty amazing. And then you do it yourself and you go, it's still me. It's still just me. Right. Or whether you, whatever you think is going to be the credibility thing, that now everyone's going to take you seriously, whether it's a TED Talk or writing a book or launching a podcast, your self perception doesn't change that much. And it's really your self perception that has to change. So the way we do that in my work, and this is actually the most profound and transformational part of my work, if we don't accomplish this, they can't really execute the tactics and strategies because they still see themselves as someone who wants to be a speaker as opposed to seeing themselves as the expert speaker that they can be. What we do is in their mind, we get in a glass sphere on a track and we go forward and backwards in time on this class sphere. We go into the future where they've actually done all these things. They've actually spoken on 100 different stages. They've actually shared the stages with luminaries and they really belong there. And then we talk to that person, that future self, and we merge with that person and then we become that person now with a little metaphysical time travel. And then you now operate from the perspective of I'm the person who've already done this, I'm the person who is doing this. And so when your self perception is aligned to. Yeah, I'm the kind of person who speaks on podcasts with 10,000 listeners. Yeah, I'm the kind of person who makes a million dollars and has 100 clients. And you operate from that embodiment of who you're becoming as opposed to operating from the. I want to, I wish I could, I don't know how. And giving your power away to. But I'm not a best selling author, but I'm not published in pr. Nobody's going to take me seriously. Of course nobody's going to take you seriously until you take yourself seriously.

Yeah. There's a quote that I love and it says everywhere you go, there you are.

That's right.

So you know, you were sharing something about Osho that we were talking about before we started the recording. And I think that would be in many regards really relevant right now to help people really understand their own power and how we are conditioned to almost in many ways suppress our own capabilities through our conditioning. Right. And whether that be conditioning through the school system, the religious system, the medical system. So I love, if you're okay with it, I'd love for you to share what you shared with me.

Yeah. So those systems you mentioned, the school system, the church system and the medical system, they are not designed to maximize the brain capacity of the child. They're not designed to maximize the health of the patient. They're not designed to maximize the spiritual awakeness of the churchgoer. They are all designed for control. And what I'm reading in this Osho book called Love, Aloneness and Relationship by Osho Osho, the Indian guru, somewhat controversial. He says self love is the ultimate empowerment. Self love is the true path to God because through ultimate knowing and loving yourself, you remember that you are God, the universe and everything. The greatest way to love your lover is to love yourself. The greatest way to love your community and your church is to love yourself. And he goes on to explain that the Church knows this very, very well and has intentionally educated you to the opposite so that you are more easily controlled. They say, don't love yourself, love God. Don't put yourself first, put your family first. Don't put yourself first, put your kids first. Don't love yourself first. Love your community first. And in fact, loving yourself is wrong. It's vanity. It's sin, it's selfish. It's ungodly to love yourself. So I read that, and, you know, I'm a rebel. And like, you know, I like to see, oh, wow. The church has been trying to control me, and the school systems have been trying to control me. Yeah, the school systems, they don't teach you to think for yourself. They teach you to sit down and be quiet, and when the bell rings, stand up and form a line. And so it teaches compliance. It doesn't teach creativity.

Yeah. I mean, even as a public speaker, they don't really teach you how to speak. Right. They teach you how to be quiet, which is the exact opposite. And it's no surprise that when we become adults, getting in front of people and expressing ourselves is one of our biggest challenges. And just to kind of be equally opportunistic from a religion standpoint. I mean, we see this across all religions. Right. So it's not just Christianity. I mean, I see this in my family as well, in some regards. I think that as a whole religion can sometimes, in many cases, move us closer towards God and sometimes get us so close that we forget it's us. Right. So I think that, you know, the reason I wanted you to share this kind of understanding is that we have infinite capacity and capability, and we've been given this amazing, you know, voice box and all the anatomy and the brain that's required to be able to express ourselves. And it really is one of our highest faculties. But it's something that many, many people struggle with. So I think remembering that we are, you know, created with a divine hand and that we have, you know, infinite capacity and capability is a beautiful reminder for people who need to get their message out there and really listen. It's not that you need to get your message out there. It's that people need to hear your message and that it's a responsibility that all practitioners have. And really, anyone who's listening to this, if your message helps people live a better life, helps them live longer, helps them live happier, helps them love deeper, helps them love themselves more, helps them get healthy, then you have a moral obligation to develop the skillset, to develop the confidence to curate the stories, to be able to share the testimonies, to learn how to tell your story and do your intro and create opportunities for yourself to spread that message. And public speaking comes in many different formats. It could be on a stage, it could be on a webinar, it could be on a podcast, like what we're doing right now. It could also be a Facebook live that you're doing. It's also speaking to somebody face to face in a one on one conversation. I mean, this is a skill set that we take with us every single place we go. And so I would love for more people to develop this skill. You've coached myself, you've coached my wife, you've coached many people that we coach as well for their practices. And you're one of the people that we, the only person that we refer our clients to because you do such a great job and you understand our industry so well. So what I'd love for you to do, Majeet, is perhaps share how people can learn more about the work that you're doing and get in contact with you. Because I know that even getting on that call with you can be so powerful because you have so many insights that you can offer.

Yeah. Despite the fact that I'm a big shot, super successful entrepreneur, I do do my own strategy calls. And so I've set up a link for anyone who wants to book a call with me who is interested in coaching and developing a signature speech, which is a speech that's designed to attract clients and make sales. The link for that is expertspeaker.comppP which is Perfect Practice Podcast. So expertspeaker.comppP I also wrote a book called Expert Five Steps to Grow youw Business With Public Speaking. And in there I give my frameworks and my scripts and how I land speaking engagements and how I negotiate my speaking fee and what kind of stories to tell. I was actually just on a zoom with Talking Moore's Black Belt Community and the guy saw me and he said, oh, are you the author of Expert Speaker? I used your book, made $15,000 at an event. I owe you. I owe you a commission. He just got my book, didn't know me. So the book is called Expert Speaker. You can get it for free@expertspeakerbook.com that's a PDF download expert speaker book or you can buy it in paper on Amazon. I'll share with you something, Sachin, that public speaking as a skill has a ripple effect in the rest of your communications with your family, with your patients. And it builds Your confidence, because it's something that traditionally people are afraid of when you do it, it builds your confidence in all areas of your life. When people see you do it, it automatically has this elevated respect because they go, wow, I wish I could speak like that. Wow, I wish I had that kind of confidence. And really, actually, the journey from terrified of speaking to, yeah, I know this is pretty second nature for me. That journey can be completed in one or two or three speeches. As you and I were talking about just before we press record. Your wonderful wife Deepa gave six speeches in two days in the form of six webinars. And you said, described it as, she's like a different person even. You said it in the video that you were taking. Like, look at how you're just showing up on this video. Well, that's what happens with not years and decades of experience, but hours of experience. So this is a learnable skill. Particularly where I specialize is not just a speech to educate and entertain, but a speech that facilitates a powerful decision to take action. And for functional medicine practitioners who want to get out there and educate their community, that decision is, okay, today's the day I'm going to get healthy. Today's the day I'm going to make the investment to sign up with this doctor because I want to work with this doctor. I'm so inspired by how resonant this presentation is so we can really design that outcome consistently.

Time is so of the essence right now. And moving people from hello to a decision to work with you, we want to shorten that timeline as much as possible. And if we can do that through better articulating our message to building a connection with that person through effectively sharing our experience, our own personal story, but then also the experience that we have working with people. And I think a lot of people have a hard time sharing how awesome they are because they don't want to seem arrogant or they don't want to seem like they're showing off. But we really have to, you know, and that's something I know that you teach, is we want to get really comfortable telling stories in a way that we're comfortable sharing them so that we can lead with them in a very, very powerful way and realize that you can make your client the hero of the story instead of making yourself the hero of the story, because that's where you want the client to be. You want the client to say, wow. You don't want them to say, wow, I want to work with Sachin. You want them to say, wow, I want to be that person that Satchin helped, because that's who they can be working with you. So thank you, Majeet. This has been super, super helpful. Any last words that you have, you're such a master of vocabulary and expressing yourselves. I'd love to give you the stage if there's a message you have for functional medicine practitioners who are listening to this right now.

Yeah. Don't compare yourself to some speaker who has a billion followers and is on the big stage and then be disappointed with where you're at. Compare yourself to where you've come from, and you'll be very proud of how far you've come. And you got to start where you are now. Luckily, you're looking at a screen right now or you're listening on a device right now that is a broadcasting device. So to begin, begin, press, record, press, go live. And if you want to have some coaching and have a framework and have a conversation with me, what I'm really good at is pulling out your story in a way that when you tell your story, people go, wow, you're just like me. And I know you can help me. So book a call with me@expertspeaker.com PPP for perfect practice podcast, and let's have a conversation about growing your business with public speaking.

Well, thank you, my friend. You enjoy the rest of your day with your beautiful family. I see the sun pouring in.

Yes.

So that's. That's our sign that it's time to go outside, get some sunlight. Honor. Honor our, you know, amazing, beautiful nature and amazing planet that we live on. Thank you once again. And I can't wait to see you in person, man. I can't wait to give you a big, big old hug and. And hang out with you. So looking forward to that.

Pretty soon after, after proof of COVID vaccination, I would be happy to hug you, Sachin. Okay. Covid jokes. Oh, by the way, you said T. Rex. Did you know most people think Tyrannosaurus rexes can't clap because their hands are too small, but really they can't clap because they're dead. I just heard this joke the other day, and I pick up jokes and we were talking about humor a little bit. You know, I love picking up jokes and I love, like, seeing where I can insert them. There's a phrase in the public speaking business, if you want the money, you got to be funny.

I love that. What a great way to end. Thank you, my friend.