Toronto and the Greater Golden Horseshoe region form the third-largest launch market in North America, bigger than Chicago, yet most U.S. brands overlook it. A Toronto-first strategy works as a springboard to Montreal, Vancouver, Edmonton, and Calgary.
Chapters
If you run any type of business in the USA and you're not aware of the Toronto market, the 3rd biggest launch market in North America, I don't know if you should be running a goddamn brand. So that's the jerk way of saying it. The nice way of saying it is always take a look at where the biggest launch markets are. It's not so much just Chicago, LA, New York, Dallas-Fort Worth, Atlanta, South Florida, et cetera, et cetera. You will be surprised. And I post it not enough. I don't want to come off like a jerk, but the more I see what's on social media everywhere, I'm leaning more towards being more of an aggressive jerk when it comes to educating people about the Greater Golden Horseshoe. Golden Horseshoe is a fancy name for the western edge of Lake Ontario, Buffalo to Toronto. And that's where I think Canada should be regarded as an entry point because the Golden Horseshoe is the 3rd largest, a little bigger than Chicago. And then everything spreads out from there. Montreal, Vancouver, Edmonton, Calgary. Et cetera, et cetera. So I'll be quiet about Toronto and the whole situation with Canada, but I like it to be looked at more, Chris, like a Toronto-centric approach, and then it spreads out from there.
