Figma announced four new products and 22 AI features at Config that let designers generate prototypes, assets, and illustrations from text prompts. The message to designers: get versatile or risk becoming obsolete as AI handles specialized tasks.
Figma is sending out a strong message to every designer out there. It doesn't matter what kind of designer you are, either you're a UI designer, you're a UX designer, you are a visual designer, you're a graphic designer, you're a brand designer. As long as you have designer in your role and your title, Figma is sending out a strong message to everyone. In the last couple of days, Figma launched 4 new products and 22 new features and announced that in their annual design conference called Config. Figma is actually allowing designers to be able to come into the tool tool to prompt prototypes like you'll be able to do on Lovable or V0 without knowing how to code. Brand designers can come into the tool to create like brand assets for marketing campaigns. Illustrators can come into the tool to also create like illustrations. And they have also like introduced a lot more tools for like product designers to improve their workflow as well. And the strong message here is the fact that this is the time to be a generalist. It is showing there, the signs are there that AI is going to empower designers to be able to do a lot more than they already do. But what this also means is that designers that are focused on like one area or one skill are going to get replaced really fast.
