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Sander Scott explains why pushing too hard on price backfires. Starting too high or negotiating aggressively can scare off buyers and kill deals. The key is balancing ambition with what actually works.
Sander Scott explains why pushing too hard on price backfires. Starting too high or negotiating aggressively can scare off buyers and kill deals. The key is balancing ambition with what actually works.
Unlock deals by balancing ambition with realistic price expectations and strategic flexibility.
They overestimate their bargaining power. Now, it's great to aim for the best deal, but pushing too hard can backfire, and you just need to be prepared for that. Here's what I mean. You might think, I'll start with a super high asking price and work my way down, or I'll never agree to any of the buyer's requests. The problem with this is that buyers might feel discouraged or even worse, walk away from the deal.
