Sander Scott explains why home sellers lose money by skipping professional marketing. Professional photos get 47% more views, aerial footage cuts sale time by 68%, and video generates 403% more inquiries. Virtual tours bring 49% more qualified leads and 14% faster sales.
Using a combination of professional photography, drone footage, GoPro videography, and 3D tours and interactive floor plans. Ever wonder why some homes just seem to really stand out in a crowded market and get substantially more views and saves on Zillow than other homes? Well, we know that people shop with their eyes first, And most sellers kind of know that they should get professional photography done in the marketing of their home. But did you know that homes with high-quality professionally done photos get 47% more views than those with just average shots? Do not underestimate the importance of a professional photographer with an artistic eye and great editing skills. They are an essential team member in the marketing of your home. But you shouldn't stop there. Drone photography and videography allow you to show the full scope of your property from the backyard to the surrounding views and views of the neighborhood, which is always important for buyers to understand. Homes with aerial footage actually sell 68% faster than those without it. And if you really want to stand out, consider using GoPro videography to capture the lifestyle that comes with your property. Imagine walking through your home or down to the water. Viewers can feel what it's like to live there. And property marketed overall with high-quality video, it gets 403% more inquiries than those with just photos alone. Last but certainly not least is the use of 3D virtual tours or interactive floor plans. Buyers love exploring every inch of a home from their couch. In fact, homes with virtual tours get 49% more qualified leads, get 37% more views, 46% more saves on Zillow, and sell 14% faster because serious buyers can already see themselves living there before even booking an in-person showing. Using a combination of professional photography, drone footage, GoPro videography, and 3D tours and interactive floor plans ensures your property will get the attention it deserves. The result? More views, more saves, more inquiries, quicker sales at a premium price. For you.
