Sander Scott explains how sellers can negotiate better by bundling the real estate agent's commission into the purchase agreement rather than listing it separately. This lets you frame offers around your net proceeds and present a cleaner, all-inclusive price to buyers.
Navigate the art of negotiation. Integrate agent fees directly into purchase agreements.
Is that instead of just coming right out and saying, yes, I'm offering X, you can just say something like, you know, it'll come down to the totality of the offer, the price, terms and conditions, and what I will net as a seller. And so you can just have that agent put their compensation into the purchase agreement or the buy-sell agreement.
