A designer with 28 years of experience explains how he uses lifestyle studies to match clients with the right designers. He emphasizes getting involved early, before clients make costly decisions, to understand their needs and assemble a team that fits.
One of the outgrowths, if I understand the process, of the lifestyle study is really then matching that client or recommending a number of designers. You have a team of designers that you're kind of working with and the client's working with.
Absolutely. So as I'm getting to know the client, because ideal situation is they find me through one source or another and we get connected before they get too far down the road. Because I want to eliminate any poor choices they might make just by not being educated about the whole— sure, where they need to go. But so I've already done the due diligence with my 28 years of experience.