A short marketing video by Sandy Wardenburg Waggett (MSW Interactive Designs) offering three concise tips to improve a website's About Us page: write benefits-focused customer-centric language, use relevant testimonials that support specific claims, and include a clear call to action. The aim is to convert visitor interest into action and emphasize customer outcomes rather than self-promotion.
Chapters
Good morning, everyone. Sandy Weigt here with MSW Interactive Designs. And I've got another marketing tip for you today. Today I want to talk about how to instantly improve your About Us page on your website. And my first tip I'm going to give you three. My first tip is to change the language so that you're writing in terms of what's in it for the customer. The About Us page tends to be all about us and kind of where we brag and make ourselves the hero of the story, but really we should turn that language around and write it in terms of what that does for the customer. So I'll just use my own as an example. So I've got 20 years of experience in the web design and social media business. Instead of saying it like that. Instead I could say leverage our 20 years of experience to drive results for your business faster. So it's writing it in terms of what it does for the customer's success rather than making it about me. The second tip that I have is to leverage the power of testimonials. And and I would recommend that you not use random testimonials here. Instead, take the claim that you're putting out there, leverage my 20 years of experience to get results faster and support that with a testimonial that actually talks to the fact that you've done that for a company. So leverage the power of a testimonial relevant to what you're claiming on your About Us page. And then the third tip I have is to make sure you include a call to action. Most people have calls to action on their homepage, but they leave them off the About Us page. The problem with that is that when someone clicks through the About Us page, you've already driven interest enough for them to learn more about your business. So give them the opportunity to take action right then and there. So have a really powerful call to action so that they can start working with you if they want to once they've read the About Us page. So those are my tips. Write in terms of the customer, leverage the power of testimonials, and include a call to action. I hope that helps. Have a great day. Sandy Weigt with MSW Interactive Designs signing off.
