A short YouTube marketing tip video by Sandy Wardenburg Waggett (MSW Interactive Designs) advising businesses how to market during a crisis. The speaker presents three practical tips; the first tip—covered here—is to avoid information voids by over-communicating business status (hours, operations) to customers and employees, and by updating online listings (Google My Business, Facebook, website).
Chapters
Good morning, everyone. Sandy Weigatt here with MSW Interactive Designs. And I'm here with another marketing tip today. Today my tip revolves around how you should be marketing your business during a time of crisis. Right now, there's a lot of fear in the marketplace, a lot of confusion, a lot of unknowns, a lot of uncertainty, which is never good. So I've got three specific tips for you to think about when you're doing your marketing for your business during this very stressful time for everybody. The the first one is not to allow a void. Do not allow a void in information about your business. Assumptions, rumors and misinformation all happen when there's a void. So you want to make sure as the business owner that you take control of that void. You want to make sure your hours are current. Whatever your business is doing around this particular crisis, you want to make sure that all of that is known in the marketplace and especially how it's relevant to your clients and to your employees too. Don't forget your employees. So you want to get rid of assumptions, rumors and misinformation by over communicating. Update your Google My business page. Update your Facebook page. Update your website.