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AI Content on Google: No Penalty, But DO THIS!

Name: AI Content on Google: No Penalty, But DO THIS!
Uploaded: 2025-04-22T17:56:27+00:00
Duration: 31 s
Channel: Sandy Wardenburg Waggett
Description: Sandy Wardenburg Waggett summarizes Google's guidance that AI-written content is not penalized, but should be made unique to a brand by adding personable…

22 Apr 2025 · 1 min

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Sandy Wardenburg Waggett summarizes Google's guidance that AI-written content is not penalized, but should be made unique to a brand by adding personable elements like real stories and case studies. She recommends using a custom GPT to program brand-specific information to produce such distinctive content.

Chapters

So Google did come out with some direction on AI written content. So there's no penalty for AI written content, but Google's guidance is that you want the content to be unique to your brand, and you want it to be personable and share actual stories, actual case studies, actual things that you bring to the table as a human. That is where the custom GPT becomes important, because you can actually program your custom GPT with all that information.