Sandy Wardenburg Waggett recommends small business owners start collecting email addresses from website visitors using Mailchimp, which is free to begin. She offers a $150 setup service that includes account creation, a branded template, and code installation to get you moving this week.
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Hey, everyone, Sandy Weigt here with MSW Interactive Designs. And today I'm here with another marketing tip in the form of a challenge for you. I have been talking about lead magnets and nurturing funnels for months on these videos now, and I understand that a lot of business owners hesitate to take action on implementing something like this because the project in its entirety seems overwhelming. But I'd like to challenge you to start with one simple step that'll move the needle in the right direction, and that is simply to start collecting email addresses on your website so your visitors are no longer anonymous. An anonymous visitor who leaves your website without contacting you is potentially a lost customer. The chances of them coming back a second time are pretty small. So if we put a mechanism on your website so that you can capture that email address, then in the future you can start nurturing that relationship and close more business. But it starts with a single step. You've got to get the ability to capture the email address on the website going and going quickly. So I'm going to include a link to mailchimp. I love mailchimp for small businesses because it's really free to start. It's just an investment of your time to get the account set up and get the code installed on your website. Now, you can do that for free using the link I'll give you, or you can hire an agency like ours. We charge $150. We set up your Mailchimp account. We customize a branded email template for you so that it's ready to go when you decide to send out your first email blast, and then we install the code on your website so that you can start capturing email addresses from your customers right away. I will include a signup link. It's $150 whether you're an existing client or not a client yet. It's simple. We'll get it going for you. So the link will be below. Either way, whether you do it yourself or you hire us to do it, or you hire someone else to do it, take that step this week. That will start to build momentum in the right direction to getting the whole process started with your marketing automation. And that is ultimately what makes your marketing dollars turn into an investment so you can close more business. That's my marketing tip for today. Take action. Sandy Waggett with MSW Interactive Designs. We put the web to work for you.
