A short conversational YouTube video (Mar 21, 2025) in which Sandy Wardenburg Waggett explains how Google Reviews and having a physical business location influence Google organic and Maps rankings, and answers a speaker's questions about switching their Google Business address and using directory management services to propagate updates.
Chapters
Reviews are going to be a big factor in your Google rankings and especially in the Google Maps. And then you guys having that physical location as soon as you, as soon as you get it. And that will really help your organic rankings. The things that you can do in the meantime to contribute to help boost that is the, the reviews. So Google is in the business of returning what they see as the best possible results. And so how it determines that is what's on your site. And your site is organically optimized for the on page stuff. It should be, but then also the reviews around it and the recency of the reviews. So you want to get reviews on an ongoing basis. So if you've got clients that haven't written you a review yet, you want to go get those and have them do it in Google. The Google reviews will help you more than the Facebook reviews from an SEO standpoint. And then having that physical location will really help you in Maps. So if you're virtual, it's going to be hard to come up in Maps, but once you've got that physical location for your office, that will really help you a whole bunch. And then the traffic to your site.
So we've always used our home address, so I don't know how that's going, but I haven't switched it to this address yet. Because if you Google Map this place.
Yeah, I would wait.
Yeah. How do I go about that? How do I go about switching it? Do I need to? Because it's Drew boat lifts and it's a dump. Do I just switch that location and when I switch the location it'll prompt me through it or do I need permission like how do I switch this address? And to make it look like different.
What you need to do is when you're ready, we will help you with your Google Business profile listing. And then what we probably need to do is have you do the directory management service that we do. And what it does is it pushes your address out with your business name to all of the major search engine directories that are out there. And so it essentially takes the old information that was at that address and replaces it with a new information at that address. And it's a process because they all update at their own time anytime someone changes addresses. I recommend that. Absolutely. So that will help you a lot faster to get that fixed.
