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Capture Attention: Design Ads That Stop Scrollers

Name: Capture Attention: Design Ads That Stop Scrollers
Uploaded: 2025-03-21T22:20:00+00:00
Duration: 58 s
Channel: Sandy Wardenburg Waggett
Description: A short conversational transcript between Sandy Wardenburg Waggett and another speaker about designing ads that interrupt fast online scrolling. Key…

21 Mar 2025 · 1 min

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A short conversational transcript between Sandy Wardenburg Waggett and another speaker about designing ads that interrupt fast online scrolling. Key recommendations include crafting ads that make viewers 'see themselves' and using QR codes to reduce friction (avoid typing URLs) across mailers, postcards, and event signage.

Chapters

Online people are bombarded with ads. You see so many ads. You, when you do an ad online these days, you really have to get. Design the ad in such a way that people, number one, will stop their scroll and see themselves in the ad. Like, they have to see it and say, that's me. And that's very hard to do because you guys know fast. You scroll through stuff. When it comes in the mail, in the mailbox, you're there with a couple bills and you have a very nicely designed piece. And they look at it like they. They stop. You don't have to stop them. They stop.
And then it would be like a. It would be like a postcard style, very simple. Not a trifold or anything like that. And then probably use a Q. Should we use a QR code on that one? And then just. That's when they want to. If they want to find more, they would just click it and then go to our website.
Yeah, you want to reduce all friction points. And having to type in a URL is a friction point.
Okay.
Yeah. The QR code. Absolutely. On everything. Even when you go to, like, fairs and places where you set up booths and stuff, always have a sign with the QR code.