Sandy Wardenburg Waggett recommends adding a lead magnet, a free downloadable resource, to your website to capture visitor emails. Most sites skip this and waste marketing spend. Create something valuable in your industry and start collecting addresses to remarket to those visitors.
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Sandy Wardenburg Waggett
MSW Interactive Designs
573-552-8403
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Good morning everyone. Sandy Waggett here with MSW Interactive Designs. And today I am here with another quick marketing tip. And today I want to give you one quick change that you can make to your website to instantaneously improve your future marketing efforts across whatever media you choose to use. That tip is to offer some kind of a lead magnet, a downloaded value that someone is willing to exchange an email address for. That one change will dramatically influence and impact in a positive way the future of the rest of your marketing efforts. And the reason why is because as you market your business across whatever media, whether it be print, tv, radio or social media, you are driving people to your website. And it is not just a passive event. So your lead magnet will capture their contact information and their email address so that you can remarket to their them, stay in touch and nurture that prospect into a customer over time. Most websites fail to do this. Therefore their marketing investment tends to go to waste. Because when someone does hit their website as a result of an ad, that information is never captured so that the website owner or business owner cannot follow up with that prospect. Stay in touch and nurture them into a customer. So if you do one thing to close out 20, do this for your business. Create something of value that people will download when they get to your website. I'm not talking about a contact form. I am talking about a piece of value information around your industry that would be useful for your prospect or customer. Take that email address, put it in a list and then stay in touch with that prospect and nurture them into becoming a customer. And it's the one thing you need to do with your website to improve everything for your business going forward. That's my tip for today. Sandy Waggett with MSW Interactive Designs. If we can help you create that, give us a call. 573-552-8403. Have a great day.
