Sandy Wardenburg Waggett explains why defining your ideal client saves advertising dollars and increases conversions. She walks through a worksheet to identify who you should target, available free to download.
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Good morning everyone. Sandy Weiggett with MSW Interactive Designs. Happy Sunday. And today I'm going to bring you another marketing tip because I am in the process of working on my presentation for the Business Academy on Wednesday and one of the topics I'm going to talk about is defining your ideal client. Why would you want to define your ideal client? Well, because it will save you advertising dollars immediately because you know exactly where you need to be visible with your marketing. It also will increase the conversions on your advertising.
Super important to know who your ideal client is because you know exactly what challenges your customer faces and how your service aligns with those needs. Also increase your profit because you're targeting your advertising investment good clients. So we have fewer resources that are being spent on clients that aren't such a great fit for us. And frankly, you make your marketing much more focused. So if you're marketing to everybody, you're very boring. But if you're marketing to the right people, your message resonates with them. And honestly, it's more fun to work with people that you like. And who are your ideal clients. So what client would you clone? That's the question I want you to ask yourself today at the Business Academy. On Wednesday, we're actually going to walk through the exercise of the questions you need to ask to narrow down who exactly your ideal client is and to map it out and then define where you need to be seen as a business to reach that ideal client. I will put a link to the download for the worksheet that we're going to use at the Business Academy in my post. So feel free to download that. It's a free download and you can go through the exercise yourself. If you need help with that. Need help defining your ideal client? Don't hesitate to give me a call. Sandy Weigt, MSW Interactive Designs signing off. Have a good Sunday.
