Sandy Waggett walks through a bare-bones video setup for small business owners: record a Zoom call with a virtual background and basic webcam, speak from bullet points, trim in Windows or Facebook Creator Studio, add subtitles with Happy Scribe. No special gear or scripts needed.
Questions this video answers
Zoom (a solo Zoom meeting recorded).
Speedowl stream webcam.
The Windows video editing app (or Facebook Creator Studio for in-platform trimming).
Happy Scribe (also notes Facebook can generate editable subtitles natively).
Chapters
Good morning, everyone. Sandy Waggett here with MSW Interactive Designs. And today I'm here with another marketing tip. So we're trying to encourage our clients to start using more video. Video is not only where it's going, it's really where it's at right now. And it's very simple to do. This video, for example, is simply made using Zoom. I created a Zoom meeting by myself, very productive meeting, by the way, and just recorded the meeting. I have a virtual background set in my Zoom settings, and I have a very simple Speedowl stream webcam sitting on top of my monitor. And that is my video and my audio all in one. As far as my script, I don't have one. I have bullet points that are taped to my monitor right in front of me so that I don't forget anything. But basically I just jot out some basic bullet points and I start talking. That's it. And it's very simple. As far as the video editor, I just use the simple Windows video editing app. If I need to trim the beginning or the end of the video, I very rarely do that. Sometimes I will, but not very often. And you can actually do that in Facebook Creator Studio as well. So you don't even need to have the app for that. For my transcript and subtitles, I use a website called Happy Scribe. So what I do when I export the the video from Zoom is I just upload that file to happyscribe.com and it creates the subtitles which I can then edit because sometimes it doesn't always get the words right. And then I can use the transcript on YouTube when I post it to YouTube and I can use the subtitled video on Facebook. Now, Happy Scribe is a subscription website, but they do have a free trial. That said, you don't have to use a website like that to create your subtitles because when you upload a video to Facebook, it get you the option to generate subtitles at that time. And when it generates the subtitles for you in Facebook natively, you can actually still edit those subtitles too. So you can do those subtitles for a talking video right there in Facebook as well as the trimming. So you don't need any special apps to get that done. Let's see what else. That's it. I export it, upload it to Facebook, make sure there's subtitles on it either through Facebook or Happy Scribe, and it's just super simple. I hope this helps. I hope you experiment a little bit for your own business. You are the expert in what you do, and you do have something that you can teach your customers and your clients to be in better service of them and offer value. And that is great for business and great for your marketing strategy. Sami Waggett with MSW Interactive Designs signing off. Have a great day, everyone.
