Sandy Waggett says speakers and business owners should lead with "I feel" instead of "I think." It signals passion and impact. Try it: "I feel very passionate about what we do" lands harder than the thinking version.
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Good morning, everyone. Sandy Waggett here with MSW Interactive Designs. And I'm here with another marketing tip. Today it's going to be a little more personal, but hang in there because there's a point. So when you talk about what's going on in your world, do you tend to say I think, or do you tend to say I feel? If you're like me, I usually say I think, I think followed by something else instead of I feel. It's a much safer and easier answer. I would encourage you to change the script, though, and I'll give you an example when it comes to business. So if someone asked me about MSW Interactive Designs and how I feel about it, my natural reaction would be to say something like, you know, I think we do a really good job for our clients. I think we do a good job for our clients, as opposed to leading the sentence with the words I feel. It's a totally different answer, and it's actually the more meaningful answer. I feel very passionate about what we do at MSW Interactive Designs because I feel like it makes an impact on the lives of our clients and our client businesses. It's so much more powerful than I think we do a good job for our clients. Instead, it's I feel passion. If you take that to your own business products and services and think about how you can apply the words I feel lead with I feel instead of I think, you'll come up with a completely different and far more powerful message for your business. It's that simple, but it's actually kind of hard. Give it a try. Sandy Waggett, MSW Interactive Design, signing off. Have a great day.
