Sandy Wardenburg Waggett explains how customer reviews drive Google Maps rankings and search visibility. Recency matters most: older reviews hurt you against competitors with fresh ones. Ask for reviews at every positive interaction and give customers direct links to your Google Business Profile.
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You also want to have a review strategy. This is so important you guys especially in today's world not only for your organic rankings but for your maps rankings and then also for just people who are searching. People are looking at reviews more than they ever have. Now Google Maps these reviews are super important. You can have 500 reviews but if the last one that you got was two years ago your rankings are going to drop compared to someone has more recent reviews. So you don't want to leave your reviews to chance. You want to have a review strategy for your business so that every time you interface with a customer and the customer's happy, you are giving them an opportunity to give you a review and you want to give them a link to your Google business profile and you also want to give them a link to whatever social channels or other sites that you want reviews on. You must continue to get reviews. You must be very proactive about it.