Sandy Wardenburg Waggett walks through building a brand asset kit: save logos in multiple formats (vector for print, web formats with transparency), document your colors, include font files, and keep everything in one shared folder. MSW Interactive Designs uses Oswald for the logo and Born Ready as a script font. Missing vector or font files means you can't reproduce your brand on billboards or printed materials.
Chapters
I said, so your logo. So you want to make sure that you have multiple sizes and versions of your logo. So if you have. If someone designed a logo for you and it is just a small digital file, and it's not a, what they call a vector file, you would never be able to utilize that logo on a billboard. If you wanted to have a billboard, you need to have a vector format so it scales, like, really big. And then you need to have web formats so they're small, transparent background, so you can put it on, like, a white background or a black background or different colors. So make sure that all of your logos and all the different versions are available in one folder. You also want to have your brand colors and fonts documented and those font files. As an example, in MSW Interactive Designs, we have a couple of fonts. Oswald is our main logo font. And then we have a script font underneath with our tagline that says we put the web to work for you. The font is called Born Ready. It is not a standard font, and hardly anybody has that font. So we need to have that font file available so that if we're getting business cards printed, if we're getting signs made, anything like that, that font file needs to be available to those people because it can't replicate it without the font file. If you can imagine, if you've ever done this before, and I have done it in the past, you have all these assets scattered all over the place, and then you spend a long time trying to assemble them for a project or for a printer that you need to have shirts done. As an example, if you just have all of this in your brand influence kit, then you can just share the folder and it's good to go just like that.
