Two coffee roasters talk about scaling online. One runs a VA for social posts and an internal content team, but barely uses Como, their UK rewards platform integrated with Toast POS. They discuss how to actually leverage what they already have.
Questions this video answers
Como (a UK-based company).
Toast.
Chapters
So let's see here. I have a list of questions.
Well, I mean, it's just. I can just guide through. I. Generally, since this is really our first conversation, I. I did spend some time looking at your website and kind of looking at what you guys are doing on social media now. But I'm just more so interested in, you know, what your goals are, what you're trying to accomplish.
Where you're struggling right now on the marketing side, if at all. And then what you, you know, why. Why are we having this conversation? What are you trying to do or trying to do better that we might be able to help you with? And I'm going to go close the store really quick because my alarm system's beeping because the power went out. So I'll be right back. It's just a little loud.
Yeah.
So what do we do? So obviously you can kind of see the thing that we're doing. You know, the guy that, that does it for me, he's been with me maybe a year and a half ago. I use him as a VA and it's one of those, like.
I'm doing something right. So he mainly does like the posting videos. And I have like a content team, right, on my staff, some people that, that kind of enjoy doing it. And the people on my team, they, they gather the photos, they take the videos, they send it over to him. He does his thing and he puts them out. Right?
Okay.
And it's really the majority of what he does, right. And it's very basic, very, you know, whatever it is. The. So as like a rewards program for my customers. I actually use a company called Como. It's very, it's just like, it's a very beefy system, right. In terms of what they could do. Don't do anything with it, right. Where it's just like I have it integrated with a pos. You know, customers come up, it's all phone number based, right. They sign up through their phone number. You know, it sends text messages, it sends emails, gathers all their information, have item level, you know, descriptions that I can go to, right? So you come in, you get a drip coffee. You know, I'm selling my own roaster coffee now. You can get a prompt right after you. So it's. It's that level of stuff, right? And it was one of those, like, I went with that system because I wanted more flexibility, I wanted more options, I wanted more horsepower behind the whole system, right? And that's great, but I don't use it, right.
Setting up, you know, we'll kind of we'll use this platform, we'll go down that route.
Right.
We'll have it there when we need it. But I know that with what I currently do is like I'm never going to get to the point where he can actually use it correctly. You know he does the stuff in IT now where you know, when we have, you know, special, you know, seasonal features and promotional menus and all that kind of stuff, you know, he'll send out an email or send out a text message or something like that but. But it's few and far between and it's just utilizing it well. Right.
And what's the name of the system again?
Como It's a UK based company. They integrate with toast.
