This short YouTube marketing-tip video (speaker: Sandy Wardenburg Waggett of MSW Interactive Designs) explains how to build long-term customers and a referral engine by becoming a "voice of value" and industry authority. Key advice: sell what customers want but give them what they need (focus on delivering exposure/visibility online), follow up to position yourself as the go-to expert, and invest in creating content—examples: a blog, weekly or bi-weekly newsletter, weekly tips, and videos—to build authority over time. The clip closes with a CTA to contact Sandy Waggett for help developing content ideas and building raving fans.
Questions this video answers
Sandy Wardenburg Waggett
MSW Interactive Designs
Blog; weekly or bi-weekly newsletter; weekly tips; videos
Exposure online (being found) to build long-term customers and referrals
Chapters
Good morning everyone. Sandy Weigt here with MSW Interactive Designs.
And today I'm here with another marketing tip. I talk about building rating fans a lot because it's super important in your.
Business that when you invest marketing dollars, you also have processes in place to develop those relationships with those customers and build rating fans so that you've got.
Long term customers and a referral engine for life.
Now, we're not just talking about delivering.
On what you promised because that's the baseline that's expected. If that's all you do, you're not going to develop raving fans, right? You have to go above and beyond.
In other words, you know, you need to sell them what they want, but you need to give them what you.
Need or what they need, not what.
You need, what they need. So sell them what they want, but.
Give them what they need. In context of my company as an example, I sell them websites and social.
Media marketing and some other services, but what they really need is exposure online. They need to get found. That's what they need.
So that is what I give them.
So I sell them what they want, the product or service, and then I.
Give them what they need and then I follow up and position myself as.
An expert, the go to person and the resource for them. I try very hard to become a voice of value for my clients and for my prospects. Frankly. You can do this too in your industry and it's essential to to your long term marketing that you start investing in creating content that sets you up as the authority in your industry. That is the secret to longevity in business and the secret to long term success in your company. I've got a frog in my throat today. So to build authority, some very simple things that you can do to start is start developing a blog, sending out a weekly or bi weekly newsletter, sending weekly tips, doing videos like this. These are all very small steps that you can take in your marketing that over time build up to this really robust library of great content and valuable resources for your customers and prospects positions you as the authority and the go to expert in your industry. If you're doing this, I guarantee you you're going to dominate your competition no.
Matter where you are in the marketplace right now, no matter where you are in the United States.
So few people, businesses, company owners, CEOs invest the time in building this over the long term. Start today if we can help you develop ideas for your content to position you as the expert in your business.
And help you build raving fans over time. Give us a call.
Sandy Waggett at MSW Interactive Designs. I hope this tip helps. Have a great day.
