Sandy Wardenburg Waggett uses ChatGPT's Operator to run daily automated research tasks that deliver trends, breakthroughs, and challenges to her inbox. She shows how to set up a task that tracks things like declining organic clicks, Google penalties for generic AI templates, and platform-specific changes, then walks through creating a new daily task for social-media trends aimed at local small businesses.
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Sandy Wardenburg Waggett.
April 9, 2025.
Chapters
Hey friends, I am going to show you one of the ways that I get ideas for content. So I have clients that ask all the time. I can't really think of anything to write about in a blog or talk about in a video. So I'm just going to show you how I leverage AI to come up with ideas and relevant ideas for content. So stay tuned. I'm going to share my screen and this should take no more than five minutes. All right, here we go. All right, so I'm going to start in my email inbox and I just want to point out here that I got an email from OpenAI which is chat GPT and it says task update from chat GPT branded clicks dropping in AI answers. So this is a custom task that I set up in ChatGPT that goes out in searches every single day for things happening related to AI and search because that is relevant and that's relevant to my clients. Clients want to know how AI is impacting search. Clients want to know how AI is impacting in general the findability of their website and of their content and other services. So I have this daily task set up. It comes right to my inbox. When I click on View Message, it takes me to ChatGPT. Well, let me click and I'll just show you the whole steps. So it takes me to my chatgpt and if I go over here and I click on operator, because that's where the task thing is, then I come over to the screen that it opens. And so you can see here that it says here are the most up to date breakthroughs, trends and challenges in marketing and SEO as of April 9, 2025. So what it did is it went out and it scoured the Internet looking for the latest stuff. So I have breakthroughs, I have trends. So platform based search behavior, surging users are appending search queries with platforms like Best CRM, Reddit, Business Tips, TikTok, and then some actions that I should recommend to my audience on how to really leverage these trends. Google's prioritizing interactive content elements. So quizzes, calculators, dynamic content. This is important information for me to know, for my clients to know, because it really impacts what we start doing going forward on their websites. And then visual search via Google Lens becomes B2B relevant. More people are uploading screenshots of dashboards, analytics tools and software to find similar tools. And then challenges. Organic clicks are declining from AI answers. SEO content indexing is still delayed, so indexing times for new content remain slow, especially for blogs and Low authority pages and then it tells you how to combat it internally. Link to new content, submit through Google Search Console and amplify through owned media and then penalties for AI created template content Titanium. So Google's targeting generic layouts and intros produced by AI tools that lack unique value. So I've got this content today that if I wanted to leverage and write a blog or do a YouTube video like this one, it's fresh, it's current and it's relevant and you can see it stays in the same thread. So I have the same breakthroughs, trends and challenges from yesterday, April 8th. So I can just scroll all the way through this thread that Chat GPT keeps adding to and keeps emailing me. So this is great stuff you guys. Now if I wanted to set up a new one, which you can you just come over to Operator, you click on Operator and then I started a new one just so I could show you. So it gives you a blank screen when you click on Operator and you can see up here it takes you to operator.chat.com and I said I want daily trends and social media that are of interest to local small businesses, particularly to leverage in their own marketing. So again, I want trends, I want them current and I want them daily. So I'm telling it exactly what I want. It goes out and it does the job. I, I will search for daily social media trends that are beneficial for local small businesses to use in their marketing efforts. I'll provide a summary of the relevant trends. So it did that. It went and searched for a bunch and then it found something and it came back and it said I found an article outlining key social media trends and then it outlined some of the social media trends and it says these trends can enhance marketing strategies. You can read the full article here. So it gives me the full article and then it gives me the option to query right here on the page for more detail about some of those trends. Now I can turn on notifications and now this, this operation or this task from ChatGPT now is going to do this for me every single day, all year long. And I'm going to get a notification when it's done. And so it just comes right to my inbox and so I am alerted and I can go create content based on that. So I'm going to stop sharing really quick, super easy, but super helpful. A way that you can leverage ChatGPT tasks to go do research for you to bring content, relevance and currency to your audience. Hopefully that helps. And you I get signing off until the next time I like and subscribe. If this was helpful to you. See you next time.
