How Visible Are You?

Good morning everyone. Today I have a marketing tool for you. This is Sandy Waggett with MSW Interactive Designs. And what I did this morning is I created a spreadsheet based on an exercise from David Avern's book called Visibility Marketing. And in the book he has an exercise called what's the Visibility? Where you actually rate your visibility across various marketing medium against your competitors and you come up with a score. So in the download that I've got for you, it's a sprinkle spreadsheet where I've listed a bunch of different marketing mediums. And in the spreadsheet you give yourself a score from 1 to 10 in each medium and you try to do it from the customer perspective, not from your perspective. And then you rate your competition in the same categories and at the bottom it automatically spits out a score. It gives you some great insights on how you compare to your local competition and gives you some ideas on where you can improve your visibility dramatically. Highly recommended. It's a free download. Just use the link in the post and it's yours to keep. Sandy Waggett, MSW Interactive Designs have a great day. See you later.