A short spoken presentation by Sandy Wardenburg Waggett (MSW Interactive Designs) advising that effective websites prioritize the customer: a clear above-the-fold call to action (often top-right), a statement of the problem you solve, and a clear next step to engage. Visual flair is secondary; the speaker argues this structure also benefits search engine rankings.
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Sandy Wardenburg Waggett
MSW Interactive Designs
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Good morning, everyone. Sandy Waggett here with MSW Interactive Designs. And no, I'm not at the beach. I wish I was, but I have my beach happy shirt on today, so that's why I used a beach background today. I want to talk about what makes a great website. And you know, we recently had an experience with a prospect who came to us looking to have a website built and ultimately didn't hire us. And the feedback that we got was that in our portfolio, most of our websites look the same. And so they thought that we didn't have the creativity they were looking for as an agency. Well, the fact is that the websites don't look the same, but structurally they are all very similar. And that's because we have a very core philosophy at MSW Interactive Designs and that is to do what works for the customer. So what works for great websites is a very clear call to action up front, typically in the right hand corner, above the fold. What problem do you solve for your prospective customer? That's what they want to know. And then just below that, how do I go about working with you? If I want you to solve my problem, what do I need to do next to engage you? So that is usually our focus with websites and we counsel our customers to do just that. Because our job is to drive customers through your website, through your door, and get them to convert everything else below. That is secondary and we'll counsel people on that. But when you go to an MSW website, it's usually pretty clear because that's how we counsel our customers to build their websites. It's super important, no matter who you're working with, really know what the purpose of your website is. Your customers don't care about cool and scrolling things and things moving across the screen. They want to know what problem you saw for them, how to get ahold of you and what it looks like to work with you. And that's. That is absolutely it. And oh, by the way, structurally, the way that we build websites tends to work great for search engine rankings too. So keep that in mind as you are redesigning or building a new website and you will have great success online. Sandy Weigt with MSW Interactive Designs signing off. Have a great day.
