A short instructional YouTube segment by Sandy Wardenburg Waggett on local SEO strategy. Key recommendations in this chunk: assign one primary keyword phrase per website page (create dedicated pages for separate services or towns) and add internal links using keyword-phrase anchor text between pages to help Google crawl and rank the site. The speaker illustrates with her site (MSW Interactive Designs) and notes this is a technical but important tactic.
Chapters
Keep in mind that your best results should have one primary keyword phrase per page on your website. So we don't want to have a page like a services page that you're trying to rank for eight different things. If you do eight different services or you service seven different towns around your local area, there really should be pages dedicated to those things for best search engine optimization locally. The other thing is you want to make sure that you're adding keyword phrase anchor text linked to other internal pages of your website. So if we come back here to MSW Interactive Designs, I don't think I actually have it on my homepage. I have it on my secondary pages. But if I wanted to here, I could say your website should be findable, make you lots of money. How's your website doing? So I could take this either website or I could do website and marketing and then link it to this web design page on my website. So outside of just the main menu, you want to link words from within your internal pages on your website to other internal pages on your website. It helps Google crawl and find things on your website. So it's just a, it's a very technical tactic, but it matters.