Live Marketing Meetup May 1, 2024

So I'll start. I'm Sandy Waggett. I'm the owner of MSW Interactive Designs, and two of my team members are on so far. So, Shelby, you want to introduce yourself really quick? Yeah, my name is Shelby Loggie. I. As Sandy said, I'm with msw and I do social media coordination. Okay, awesome. Thank you, Shelby. Mark.

You'Re on mute.

Sorry. My name is Mark. I work for Sandy as well. I do all the website updates for msw and I live in Las Vegas, Nevada.

Yeah, and Shelby, where are you?

You're on mute too. I'm in Osage Beach. I'm at the Lake of the Ozarks in Missouri. Okay.

In Missouri.

Yes. Let's share where you are too, because I. I know some of you are in three different locations and somebody just joined by phone. I'm not sure who it is because there's no name associated. So who. Who's in the room that's on phone?

Okay. Either they're on mute, or let's see. Okay. Bob, you want to go?

Sure. Hi, my name is Bob Thomas. I'm the president of Laser Quick Printer Solutions, Inc. We've been in a supplier, a vendor of printer supplies for 25 years. My wife and I live in San Diego for eight months and four months of the year. We live at Lake of the Ozarks. We're on off of Horseshoe Bend. We have a condo, and we're about ready to spend four months there. And I've met Sandy and Mike a couple times and wanted to chime in and see what's. What's happening.

Okay, awesome. Thanks, Bob. Angie.

I'm Angie White with United Veteran Benefits Agency. I. Let's see. Our office is located in St. Robert, Missouri, just outside of Fort Leonard Wood. I reside in Camdenton, though, and Lake the Ozarks. And I came to MSW through the BNI Network, Business Networking International. And we're just getting geared up to get you guys going with us, so we're really excited. I'm the marketing coordinator for the company and have been flying solo, so we're super excited to have MSW come on board.

Yeah. Thank you. I really appreciate you trusting us. And Angie, are you in Mike's BNI Group?

I am, yes.

Okay. Okay, great. Welcome, Jay, you want to go?

Hi, my name is Jay Langford. I own a company called Heart of Texas Shred. We're a certified document destruction company. We destroy documents for people that can't throw them in the trash for whatever reasons. I'm in Waco, Texas. That's about it from Waco.

Awesome. Thanks, Jay. Good to see you, Gary.

Okey dokey.

Are you in a place that you can share?

Okay, I see. Jeff.

Hey, I'm Jeff Mitchell. I live in St. Louis, Missouri. I own two different businesses. I own a company called Jeff Mitchell Lighting where we install outdoor lighting systems at people's homes and businesses. And then I own another business where we train medical dogs to do advanced things like detect cancer, detect Covid, detect suicidal, homicidal people, those sorts of things.

Awesome. Yeah, that's great. I just had another person join on iPhone. They're coming in the room right now. Actually, there's a third one. So those of you who are on iPhones or on your phones right now, I can't actually see you. If you want to jump in at any time, just make sure your microphone is turned on. And as I was saying before you arrived, if you're new in the room, this is intended to be collaborative. So we will just go around. And Bob, I'm going to start with you because you were the first one in the room. What is on your mind? And we will see how we can help.

I would like to learn.

The new ways of communication. I've been doing this for a very long time, 25 years. And I've noticed that with businesses changing and communication is changing, it's just difficult to be able to communicate and connect to people. Obviously we want to connect with buyers, connect with new customers. I just like to find out other areas of another areas, but other ways that people can connect. Because it's getting so hard. People are incredibly busy. They have so many things on their plate. Just trying to get some different insight.

Yeah. Okay. All right. That's actually a really good question before we dive into that. I see Vivian came in. Vivian, you want to introduce yourself and your business and tell everybody where you are.

Can you hear me?

She's working on it. I can see you're connecting to audio, so we'll just hang out for a second. Vivian is a newer client. We built a Shopify website for her and she's jumping on last minute, so I appreciate that. Okay, so your mic is turned off. I'll let you introduce yourself though, if you can turn it on and share.

So while she figures that out, I'll tell you. So she owns como vibes.com and so she has a candle bar in her physical location and then her online retail, she sells the candles and fragrances and oils and stuff all over the country. And she has a beautiful, beautiful smelling product. So comovibes.com and once you get your audio figured out, feel free to jump in anytime. Vivian. Okay, so Bob's question was figuring out new ways of communication.

And.

And before I dive in, I just want to open it up. What do you guys have thoughts? What are you doing in your business to communicate with the new ways and the new tech and what's working and what's not?

Just go ahead and talk. We'll deconflict if you talk at the same time.

Text messaging is very big to communicate with our clients. A lot of our team members find that a quick text message is much easier to get a back and forth answer quickly. As people are moving about through their day, a little more conversation often will require an email or a phone call.

And Angie, do you guys use a certain platform for your text messages? Are you still. Are you doing it kind of old school where it's like one on one with the phone?

So our phone system is ip, so we're using UMA currently. And so that's what we. Uma, yes. So that's what we use for our text messaging capabilities as well. We are looking for a different phone service though. But still ip.

Yeah. And a lot of companies now, like the CRMs customer relationship management software, have text built in. Steve Denny just joined us. Steve, we've gone around and done introductions. You want to do a quick intro of yourself?

Great, thanks, Andy. Sorry for my tardiness. I'm Steve Denny. I'm with IBA in o', Fallon, Missouri. And we help people learn how to grow value in their company, be able to convey that by selling value or selling their company when. When they get to that point, or even buying other companies in order to facilitate their strategic growth.

Yeah. Steve is a great guy, client and friend, and one of the smartest men I know when it smart, especially when it comes to business stuff.

So you're very gracious. You're very gracious.

Thanks for saying that. One of those things. One of those things that not everybody wants to know about, but if we.

Own a business, we all need to, right? Steve, Bob was talking about. We're going around and doing questions right now and Bob is looking for ways to better communicate and connect with clients using some of the newer technologies. So does anyone else in the Zoom room communicate with clients in other ways besides just the standard phone and what's working for you and what's not?

So Angie shared. They use a text platform at United Veterans. Jay, are you still. Do you go old school or you have some tech in your.

That's Pretty much old school. We, we're not even texting. We do a lot of texting in, in our company when we're sending guys messages about different jobs that need to be modified or whatever. We still do a lot of email. I get, I do a lot of my work with email because people want a quote and they want it emailed so they can get it quicker than if you send it snail mail. And I get a lot of we have a lead generator that produces leads for people. People dial into a website that's called Shred Nations. They don't even own a shredder. But what they do is they generate leads based on zip codes of where the people are calling or emailing from and they shoot us emails with all the pertinent information. So I did a lot of work with email and then I'll turn around, call the people and end up emailing them a bid. But so really we're pretty much old school here in Texas. We, it's email basically.

Bob, do you know, is there something like that in your industry? Some kind of company that is dedicated to providing leads like Jay's company is shredding and you have a very niche market as well with the printers. So is there some kind of organization that does that?

Sandy? I'm sure that there is. I'm not aware of it. I have a couple of people that I hire doing cold calls from Pakistan that actually have an extreme. They're very English proficient and they're doing cold calls for me, making appointments.

How's that working?

Good.

Okay, good. Steve, any thoughts on that?

Yeah, for customers. Sandy? I'm trying. I was sitting here earlier writing, writing handwritten notes and getting ready to send some of those from follow up meetings from earlier in the week. And.

That tends to foster a lot of conversation.

Yeah, I do a lot of that myself. When we take on a new client, especially routine clients, we or we're going to go back, it's not just a one time deal. If it's a big one time deal, I'll write them too. But I write a lot of handwritten thank you notes for every new client we take on. That's routine, which means we're going to be back every four weeks or every quarter or if it's a large purge client where we're doing thousands of dollars worth of shredding at one time.

Do a lot of fascinating, it's fascinating to me because we think of the new tech and ways to connect, but those cards and notes do more than just about anything, at least on the connection side. So if they've made contact with your company and you're trying to build the connection, to nurture the relationship, to build a sale, that really stands out. So I know we send, we have a account through what's called send out cards and we will send card and it looks handwritten and like a small gift. You can choose different gifts and stuff. And I actually get thank you notes for my thank you notes.

So people are super grateful to get it. Yeah. But going back to text, they do say the open rates for text messages are the highest, so they do exceed the open rates for emails. A text platform is probably not a bad thing to consider.

And then email marketing, which I know a lot of people cringe that email's dead and they hate getting spam and all that stuff, but it works. Your money is in your list. So the efforts to continue to grow your list and continue to reach out to them consistently over time and offer value is really a good way to communicate and nurture prospects into the sale. Social media is decent. It's necessary from a visibility standpoint. But Bob, you are B2B for the most part.

Correct.

For you, it's going to be more like LinkedIn and doing some prospecting on LinkedIn.

I have got. Let me. I'm just going to pull mine up really quick because I can't remember the name of the, the app I have installed on LinkedIn. But it's very helpful with prospecting because you can really drill down on the size of the company and the type of contacts that you work with. It's called Get Prospect. G E T P R O.

S P E C T. Get Prospect. Just like it sounds.

You said that's part of LinkedIn Sandy?

Yeah. So it's a, it's an app that you connect to your LinkedIn account and it's not very expensive. There is a monthly fee, but you can really drill down on contact. So if you're targeting a certain like, role in a company, a certain company size, number of employees, that sort of thing, Get Prospect is a great tool to connect to your LinkedIn.

Thank you.

Okay. Yeah. Was that helpful?

Yeah. Yes.

Okay. Let's see. Angie, I think you were next in the room, so let's jump over to you.

So I have a question about. I know that Google made their dreaded changes and I definitely saw that happen with our, our Google stuff. I got us all back up and working again. But I also saw changes happening at the same time with Meta and so I'm wondering if the two are Tied together. And my follow up to that is we do a lot of advertising on Facebook primarily, but some Instagram as well. So using the meta platform that and the Google is where we spend our money on ads. I'm wondering if you see comments or negative behavior in your ads and you hide the comment or block the user, is that decreasing my number of impressions? Does that change the way my ad is being reflected?

Okay, so no, you can hide. So the difference between hiding, you can hide, delete, or block. So if you hide the comment, the person who made the comment can still see it and their friends can see it. So they have no idea that you've hidden it from the rest of the public. It's just their. Their network of people. So they can see it. Nobody else can. Except for their friends deleting a comment. They know they can see that it was deleted. They do not get alerted that it was deleted. So they would actually have to go back and look to see if it was. But then they know. And so sometimes, depending on the person, and we've seen this over the years, somebody will leave a negative comment on a Facebook post and the owner will go in and delete it and then all hell breaks loose, for lack of a better term, because they are so mad that you didn't leave the comment there and respond to it. If it's not something you want to respond to, probably better to just hide it so they don't know that it was deleted and they don't go on a rampage over that. And then blocking, ultimately they can no longer see your stuff at all and you can't see theirs. And sometimes it comes to that too. So you just use your discretion. But a lot of people don't understand the difference between hide and delete. So hide it is still visible to their network of people. And then going to your question on the algorithm changes. So Google's big algorithm change was a core update. So it's a massive update. And I did a follow on video to that article that I pushed out a few weeks ago about the core update. And actually Mark's son is working on editing the video and getting it up online for me right now. So I will share that video. But essentially the gist of it is the core update was happening over two months, according to Google, so March and April. So sites will continue to see an impact over, I'm going to say the next few weeks. And I haven't given any advice really on what to do about it yet because it remains to be seen once it all shakes out ultimately, though, what they're trying to do, and I as a rule, just educate clients that Google's job is to return the best possible search results for users so that people continue to use their search engine. And so Google's interest is always in determining the quality of the business and the quality of the answer to the search. And that comes in the form of content. It comes in the form of currency, meaning the content itself is current. Blogs tend to do well in search, but not if the last blog post was four months ago. In other words, if you're going to use the blog to impact your search engine rankings, you want to make sure that you're consistently updating that content. They are also, in this core update, essentially penalizing for what we call thin content. We had people out there manipulating the blog system, so to speak, because they were writing these very short blogs. And now it's going to get worse with AI, right, because people can produce massive amounts of content quickly, but it doesn't mean it's quality content or helpful content that's going to be part of the penalty. So Facebook algorithm change and Google's algorithm changes are not related, but both platforms do algorithm changes all, all the time. They do not want people to leave their websites to get into Google search results. Having incredible content that they can pull from and display right on Google's page to answer the questions is also key to optimizing how you're going to rank in Google. And then the Google Maps is important as well. If you're a business with a physical location, and the strategies associated with that are your number one, your website, but also your Google business profile being completed as thoroughly as possible, making multiple.

Yeah, Sandy, I'm sorry to interrupt you. I've absolutely done all of those things. Google is not an issue for us at all at this point.

Okay.

I am seeing a drastic difference, though, in my impressions, in the people that I'm getting in front of on Facebook. And I've made no changes to the way I'm advertising. So I'm just curious what happened there.

Yeah. So I need to go in and look at your posts. So essentially, if there's a link in your post, number one, it's going to get almost zero visibility organically because Facebook wants to keep people on their platform.

So I am using. I'm exclusively using lead forms, and. And I'm strictly talking about ads using lead forms.

Okay. In your targeting, you haven't changed anything, and in your budget, you haven't changed anything.

No, I've increased my budget.

If it's ads. Then there's two things there. It could be competition because people compete for the positioning. Not pay per click, but pay per click. That could impact based on your budget. But if you've increased your budget, then it would have to be targeting and it could also be people hiding the ads. So it's probably a combination of those things. So the algorithm updates don't affect ads.

Ad quality affects ads. So there could have been some change in their algorithm related to ad quality. So that's a factor. So it's not just a budget. It's not just demographic targeting. There's a score for ad quality as well. We could dive in and do a deep look at that and see what could be causing it. I just have to look at your historic data and see what the trends are versus when we can pull up the algorithm changes that Facebook has made versus what your targeting is, what your budget is and just do a side by side comparison and where that shift occurred. If you want to sit down and we can dive in really deep on that. Happy to do.

We'll be doing that soon. Thank you.

Okay.

Sorry to take so much time.

No, you're fine. No problem. That's what this is for. Vivian, do you want to go?

Hey there. Okay, so you're on mute. Are you able to get your microphone on?

Okay, see if you can figure that out and we'll come back to you. Okay, so just get your microphone on and when I see it come on, I'll come back to you. Jay?

Yes.

The one question I had is that we talked about it last time whenever we had one of these meetings. We got. I've got this big convention coming up for bankers and Texas bankers Association. And one of the things we talked about was putting together a poster that's got a QR code. And what I'm trying to do to answer one of the questions was can I get emails for all the participants? And no, I can't. They've elected as an association. They all voted. We don't want our emails going out. I've got names and I've got addresses, but I don't wanna write 2000 notes or something to get people. But I'd. So my main goal is to get email contacts for people that are interested. And we talked about having a QR code and having a giveaway, like a 500 gift certificate. I don't know how to do that. I don't know how to go out and get angle Once I get the QR code, if I can save it, I'LL take it to a printer and I haven't printed up on poster and just put it there. But you know how. And, but what I want to collect on that is obviously whenever they click on that QR code, I know I'm very backyard. I don't know really know what I'm talking about. But I want to collect their name, their position with the bank, the name of the bank possible, the address of the bank, and an email so that I can. So I can talk to them. So how do you build that with that QR code where I collect all that information?

Yeah, so we can actually do that for you. So that's what I was hoping you were gonna say.

Yeah, give me a name and a number.

Yeah, so I'll show. I actually spoke today at the Missouri Employment Conference, and I did just what I recommended that you do. Okay, so I'm going to say the audience and in my particular breakout section was about 30, and I got 21 of their emails. At the end of the session, just by doing what I told you to do, I'm going to share my screen really quick and I'll just show you.

So this is what it looks like. I essentially. And you would actually print the QR code in your case, because you have a booth. I was actually on a stage. I put the QR code on the screen at the end of my presentation. It was just this. And then they scanned their phones and then it took them to a form that I built that just said thank you for coming to the, you know, Missouri Employment Conference AI presentation. And then in my email, I immediately got a bunch of.

See the. All these. Get resources. Get the resources. So those are the email notifications that I got from the people who were in the session. So it works just as. That's as simple as that. So they would just walk by your QR code. So we can build it, send it to you. You can take it to a printer, put it on a board, build the form for you, and.

Then when they scan it just goes right to the form and they just put their information in.

So conference is coming up next week. I need to get on this pretty quick. Like, can. Is there somebody that your office I can call, talk to today?

What's the date of it?

It's next Wednesday, Thursday and Friday.

Okay, so you're confident you can get it printed in time? Because we can get you a QR code today.

Yeah, I can get it. I can get printed. I'm going to the printer today to have my stuff printed up and I can get it overnight or not.

Okay. When we get off the call, I will do a quick form for you. We need the form first because that's the address we're going to send it to the QR code and I'll just do a QR code for you really quick and email it over.

Okay. All right.

Okay. Yeah, Cool. All right, Steve.

Cool.

My most pressing need right now is in YouTube, Sandy. We've got that channel that's got about 450 videos on it. Is, is there a way, is there a tool that you're aware of that can help us catalog those videos?

When you say catalog, ultimately I want.

To move them over to the Kajabi platform, but I want to. But I want to do that by building specific playlists and so forth. And I'm wondering. It's a bigger project, obviously. I'm wondering how we do that.

Yeah, so the. With YouTube and then Kajabi. So if you guys don't know what Kajabi is. Kajabi is. It's a hybrid platform, like kind of CMS email marketing, but mostly designed for online learning. So it's an online learning platform. That's where its strength is. And best performance of video on Kajabi is native video not fed in from YouTube. So my recommendation on Kajabi would be to. And I know you have the videos.

Offline off of YouTube, right? In a folder. And so all you do is you upload those into Kajabi natively, not using the YouTube links. That's going to give you the best performance and control over people's ability to, number one, watch them in a certain order or drip them to them or put a, put a paywall in front of some of them versus others if they're native. So that would be my recommendation. You can embed YouTube videos, but I would have to do some research on embedding a playlist. I don't know about embedding a playlist on Kajabi. Natively. You could do it on HTML in Kajabi because you can customize the pages by coding it, but you would still be limited on the ability to independently control how videos are dripped out. Because they're sitting on YouTube, they're not in Kajabi. Does that make sense?

Yeah, that's.

I was hoping to try and avoid that moving them over. Because uploading videos takes a while, right?

It does take a while. We just did that. We just finished it for Dr. Weller. He had his videos. He had 57 videos for his chiropractic Stuff sitting on Vimeo. And so he was trying to finagle all this stuff through Vimeo and it's not the best platform for what he was trying to accomplish. I've. I've got a guy it be inexpensive. You're not paying for. And he just literally did that for Dr. Weller. So if you're interested in having us do that, I can have. I can s him on it. And it probably is as cheap as it'll come, depending on how many videos you've got.

Cool. Thank you.

Okay. All right. I thought I saw Vivian come back in. And then I've got iPhone 7. IPhone 7. Did you have a question that you wanted to bring up to the group?

I can't see you very well. So green shirt.

Red flag on it on the chest.

Oh, Liz. Michael.

Oh, Liz, there you are. Okay, hold on. I'm gonna zoom in on this. I've got. I'm sitting on a small screen so I couldn't see. Okay, go ahead.

It's okay. I'm doing it on a phone.

Okay, that so. And why don't you go ahead and introduce yourself really quick too, because you came in a little bit later.

My name is Liz Micho and I'm the owner of Whirlwind Ranch and Alpaca Ranch in Lebanon and I'm also the general manager of i44 speedway. So I'm doing multi purpose here.

Oh, and then we got. John Mark just came in too. Okay, go ahead with your question if you had one.

No, I'm learning a whole bunch from everybody else. I'm here to listen and learn.

Okay, awesome. Great. John Mark just came in. Where are you going, John?

I was gonna shut my door.

Oh, okay. We'll have him introduce himself and see if he has a question.

Hey, sorry I'm so late.

Oh, that's okay.

Hi, everybody. I'm John Margaria. I think I did put a question in the notes. It may take me a minute to pull back up at this time.

I don't.

I don't have a question.

Okay, so we've gone through once everybody's question. So I'm just going to leave it open now. And John I. Or John Mark, I do have a. This is being recorded. I will send it to you. We've had some pretty good questions come up, so.

So great, thanks.

Yeah, yeah.

Steve or Bob or Angie or Jay. Got anything else? If not, we will wrap up.

I was gonna ask Bob. I just text him a message. Have you ever heard of a company called We Rent Copiers? Bob, you're on mu.

You're on mute.

Bob, are they on the East Coast? Jay? Yes, I believe that I have.

They're on the east coast, but they're. It's a new client of ours. What they do is they build war rooms for attorneys. And I've got containers all over the United States. I'm talking from Boston to Portland and south to Waco, Texas, for them right now. And all they do is rent. They build these water copiers are a big part of what they do. And she's been asking me all kinds of questions about stuff, and I didn't know if you might want some contact information. They might be.

Yeah, yeah. Jay, my. On another post, I put my cell phone number.

Okay, all right, I'll call you.

Give me a call. Because I think I might have done some emergency work for them last year.

Most of their work is usually emergency. I need five containers in Boston, Massachusetts. That's two days.

Yeah, that's.

Yeah, yeah.

So, yeah, give me a call. Give me a call, Jay, when this is done and we can chat.

All right, sounds good. Thank you.

Thank you.

You're back.

Thank you, guys. Yeah, that was I, John, Mark, for your benefit, and Liz and Steve, for years, since you guys came in a little late, I was just sharing the last two sessions. We've only had two so far because we started this last month. There was a lot of collaboration between the business owners that are in the room, and they're from all over the country, so that's fantastic. And feel free to share your contact information in the chat. Angie, did you intend to put your hand up? I did.

I have a question. I've never seen kajabi before and I'm checking it out. It's pretty interesting. Do you have to charge for all of these? Is there some. I'll dive into this a little bit more. But just because you already have an understanding of this platform, would there be a way for a business like ours to have an area for clients that can log in and get some of this material, but they're not having to pay for that?

Yes, yes. So you can segment. You can do everything free if you like, or you could do some of it free and you can tag people, too. So based on how they're tagged, you can hide or display certain areas of the website, certain pieces of content, and you can drip content, too. You. If you want to have someone go through a course, they can do module one and can't get to module two until they've completed module one. Yes. It's A I love the platform. It is not inexpensive, it's several hundred dollars a month but if you have a community of people that you're going to provide a large number of resources to. Steve as an example, it's a perfect.

Platform for and especially where like lot of the material is repetitive.

So you.

Can do it once or can it also be a one on one sort of thing as well.

So they have in Kajabi they've got areas where you can do online courses. You can do, they call it coaching. So that allows you to do live one on one interactions with people if you want to. So that would be found under the coaching area. So it's a very robust platform and, and it would also host your website by the way. Meaning if you were going to build a new website, I know we're doing social media and other stuff for you, but if you're going to build a new website I would propose if you think Kajabi would would be part of that future with the education, just build it on Kajabi in the first place so everything is in the same place and it makes it much more efficient.

Okay, thank you.

All right guys, we have another 20 minutes so if you've got anything raise your hand and if you don't we will wrap up.

I'm good.

Okay, so I want to remind you that May 9th I have got the AI training. It's at noon central and you can sign up on the MSW Interactive Designs.com website. Use the coupon code client at checkout. You can get it free. Otherwise it's $47. If you remember to use client at checkout it'll take that full amount off and then our next one of these will be the second Friday of the month and that is on May 10, May 9 and May 10 both at noon Central.

And I do want to add in. If you have not implemented ADA compliance on your website yet, I'm going to highly recommend that you consider doing. ADA compliance is mandatory, mandated by the Department of Justice for websites. It is very expensive to build a website natively with ADA compliance and then you have a risk of even though it was compliant when it was launched, running into problems when it gets updated, whether it be by us or by someone on your team, an internal or another marketing agency. So we've got an AI solution that kind of lays over the top of the website and just make sure it's compliant and it scans the website every 24 hours so that it catches updates and brings it into compliance for people who need that sort of solution. I'll put that out there. And if you have questions about that, just shoot me a note. And it takes one day to get it implemented. So we had a client, not a client of ours, but a, A friend of mine who has a parents with a business in another state. And they were sued for 79, nine, almost $80,000, ended up settling for 27,000 to make it go away. And that would put a lot of small businesses out of business. So it's essentially an insurance plan, so to speak, for your business. So it keeps those predatory attorneys away. That is all I've got. Yeah.

Liz, on the safety compliance, you had set up my website through Shopify. Is it not on there?

Not unless you signed up for it separately. And I cannot remember off the top of my head if you did or not. And I don't think this was a major issue when that site was launched, but it had, it is now. So we've been putting out materials for year and a half on this ADA compliance stuff because the lawsuits, they're targeting people now, which they weren't before. Essentially what happened to Randy Gromit's family business was this attorney in the state hired a disabled person to go out and search the web and find businesses that they deemed might be able to pay. And then they filed a lawsuit and then had to settle because you can't win if a, if it's not ADA compliant because it's a DOJ regulation. Yeah.

Steve, it's interesting that you mentioned this, Sandy, because just last night I had a conversation with an IP attorney and she was telling me about how there are now bots that are scanning websites specifically for photos.

Yes.

And if you have not don't have the appropriate attribution for your photos, you get a cease and desist letter, typically threatening to turn you in for a fine, which she said is legitimate, that you can actually be liable for that.

Yes, this is absolutely true. And so one of the things.

And most of you are clients anyway, so I'm not trying to sell you anything. I just want to share one of the big differences between using a legitimate agency versus a freelancer or even just someone internal, you essentially take away that risk of photos being used and things being used on the website or social media that violate copyright laws, because most people just don't think about it. They go to Google and find an image or whatever. But agencies like ours, we pay for licenses to use all the stuff that we use. And we did have one instance where a client in the local area had A a photo on their website. Have you guys heard of big ass fans by chance? This is a company of electricians and they are a provider of big ass fans. So you can buy big ass fans from them and you can install the fans or they install the fans. One of these bots went to their social media and our team had posted a picture of the big ass fan from the big ass fans website. So normally that's a problem, you cannot do that. But as it turns out they were a supplier for big ass fans. And so when you are working with a company that is a supplier, generally they allow you to use their marketing materials because that's how you sell their stuff. But the bot did it. And so these companies, they did the cease and desist with a threatened to sue on behalf of the photographer that took the photo. Big ass fans hired the photographer to take the photo. But there's this whole chain of things that if you don't know how to navigate, you could be in real trouble. So it's a thing. It's definitely a thing. Liz, I can just share my screen really quick and show you the overlay on the ADA compliance. It's a very unobtrusive. We have it on our own website. And this new MSW website is a Shopify site. Down here in the lower right you see the guy with the wheelchair. So when you bring that up then you can. It's fully ADA compliant to the SPECs that the DOJ recommends. So these are disabilities that you wouldn't normally think of most of the time. When you think of an accessible website, it'd be like a screen reader for a blind person, but seizures, vision impaired, adhd. Adhd, if you look at that. So it helps people focus, the seizure safe profile, changes the colors and eliminates any flashing if there is any. Then there's keyboard navigation, blind users with the screen readers and just about everything that you could think of that you might need. And it basically crawls the website every 24 hours and adapts the overlay so that any updates made to the site fall into the ADA compliance piece. So it's really just once you put it on, it's just plug and play and paying for the license.

So is that a stand standalone or is that something that you build or is that something that Shopify has?

No, because I've gotten that answer.

Yeah, it's not Shopify and it's not something that we built. It's a company that partners with agencies to supply the solution. It's just the one that we've selected. There are several out there, but. So we are a partner and we essentially resell their licenses to clients that want the ADA compliance on their website. Okay. And Mark, do you have that pricing off the top of your head by chance?

You're on mute. I think it's 49amonth. 49amonth or 490 a year, if I remember correctly. You're on mute, mark.

It is 490 a year and if you're an existing client with charge 250, you're on mute.

I think there's just configuring it and installing it on the side year, if I remember correctly. You're on mute, mark.

It is 490 a year and if you're an existing client with charge 250, install it.

There's just a configuring it and installing it on the site and then from there it's just licensing. That's it. Okay. Thank you. You're welcome. All right, guys, I appreciate your time and I hope to see you on the next one. This is recorded, so this will ultimately be on our YouTube channel. So if you go to YouTube and search for MSW Interactive designs, you can find these as well as a whole bunch of other training and stuff that I put out there. Angie, you had a question I was.

Just going to ask, is there a scanner that you recommend to double check your website to make sure it's compliant?

I've got one. So I can run it for you. We can run it and send it to you. Okay.

I want to know ahead of time before you check if I'm bad or not.

Well, I. You know what? I would take $1,000 and bet you right now that it is not.

Based.

On the one I just ran. It's not.

So.

Yeah, we'll talk. Okay. Thank you.

Yeah. Most websites out there are not. And this is why there's predatory attorneys going after businesses, because it's. It's. It's a cash cow is what it is.

Okay.

Sadly.

Thank you.

Sadly. Yep. You're welcome. Okay, guys, thank you so much and have a great day. John, Mark, I will send you a link to the recording once I get it uploaded. Okay.

And thank you very much.

Thank you.