Sandy Wardenburg Waggett tells small-business owners to post about what you actually care about on social media. Like-minded clients find you that way. Collect customer testimonials and get your team excited about the work too.
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Good morning everyone. Sandy Weigt here with MSW Interactive Designs. And today I'm here with another marketing tip. Today I want to talk about leveraging your passion to grow your personal brand and your business on social media. Now I have a few clients who absolutely hate social media. They love to tell me that they hate to get on Facebook, they hate to get on Instagram. And I am here to tell you that it is one of the most powerful tools that you can use to grow your business and grow your personal brand. Now we all know that people like to do businesses with people, not businesses. They like to do business with people that they know, like and trust. So social media gives you the opportunity to grow a personal brand so that you have the opportunity to work with people who are like minded. People like you. They're the best kind of people to work with. So what I would like to inspire you to do is work on expressing your passion in your post to help grow your personal brand. For me, it's helping businesses grow and prosper so that people are freed up to have time to enjoy life physically, emotionally, mentally, spiritually, to do more things. So when I make my posts on a personal level, it's all about enjoying life. It's hiking, kayaking, golfing, things I love to do, positive quotes and sometimes lessons learned too. That's my personal brand. It's who I am. Some people, it annoys. Other people who are more like me are attracted to that. Those are the kind of people I like to work with. It's my personal brand associated with my business. Now equally important as expressing your personal brand is participating in the passion of others as well. So with social media you have the opportunity to like, love, comment, give feedback in a very positive way. People are busy, but social media gives you the power to establish connection and to connect with other people's passions as well. This helps grow that relationship and again inspires people to work with you if they're a like minded type of person. So grow your personal brand, participate in the passion of others and express your passion and.
Participate in the passion of others. Man, I had a little brain fart there. And then the other thing I would encourage you to do is leverage the passion of your social advocates. And that is in the form of testimonials, video testimonials, written testimonials, don't forget to ask for those from your most loyal fans and your best customers and get them out there on the social stage and on the Internet and Google and TripAdvisor, whatever industry you're in. And then lastly, I would say work to inspire the passion in your team as well. So you want people that believe in your mission, believe in your values, believe in your vision for your company. And people who work for you want to be inspired, and they want to be part of something bigger than themselves. So don't forget to keep your employees in the loop. And express your passion through your employees, too. So express your passion, participate in the passion of others, leverage the passion of your most loyal and most valued customers, and work to inspire the passion in your team. So that is my tip for today. A little bit of marketing, a little bit of life. Sandy Waggett with MSW Interactive Design signing off. Have a great day.
