Sandy Wardenburg Waggett walks through retargeting campaigns that follow past website visitors across the internet. Her agency tracked one campaign from March through August and found returning visitors generated impressions at low cost, with the premise that people who come back are more likely to buy.
And that is retargeting a tool I use. And we sell this at my agency, Smart Visitor id. And then we also sell and help with the implementation of a tool called Instantly, which I'm going to talk about. So with the retargeting, I'm just going to come over here really quick and.
Show you. Retargeting is the creepy ads essentially that follow you all over the Internet once you have been to a website. So if you go Visit the mswinteractive designs.com website, you are going to get stalked by ads after you visit us. So that there's a constant and ongoing reminder that hey, you were at our website once, possibly you didn't convert, but we are still here. And hey, click here and come visit us or hey, click here. I've got this new thing that you might want to download. So this is the metrics you can see. So this is just from March 4th through August 15th, we had 82 new. So these are unique website visitors. 620 or 673 return. I'm going to say don't pay attention to this too much. The because this was for one special offer. I had an offer to sign up for our AI webinars, but I can track that. You can see that over the period of time I did, I've spent or invested, I like to say invested rather than spent $1,641. And then the impressions on the ads have been 152,422. And with that, this number of people came to the website as a result. So this spend right here is really not that much for the amount of people that have, number one came to the website, but then number two came back. And the people coming back are the ones that I'm most interested in because they didn't convert the first time, but they're still interested, they're still researching. So we definitely want to pay attention to that. Now I'm going to show you. I'm going to view campaigns here so you can actually see.
The ads that will follow you around the Internet.
And you can see here, let me slide this over. It's essentially saying my cost per acquisition is $205 per person that I convert. This isn't real accurate because I again, this was just for one special offer. But even if my cost per acquisition were this high at $205, my lowest product offering on the website is $3,500. So.
