Mastering the Art of Effective Messaging for Programs

So you want to have a very dominant message. And then the education piece comes after that. So they want to see themselves, if they want their child involved in a great arts and academic program that gives them confidence, better communication skills, much more socialization, positive environment, all that stuff. That's the what. And then there's the how, the where, the when. That's when you dive deeper. But they have to see the what first. And once they understand the what, they're like, yeah, I want that. Then you go into all the rest of it. That's just from a marketing perspective. But if you put too much in your initial, like, the main predominant message, you lose them because they get confused. Their brain, it's just all over the place.