Sandy Wardenburg Waggett walks through a mid-year marketing check-in for businesses. Install Google Analytics to track new vs. returning visitors, build email and text lists with lead magnets, and set up automated drip campaigns. Review your numbers regularly to improve conversion rates for the rest of the year.
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Hey friends, Sandy Weigatt with NSW Interactive Designs. And today I'm here with another marketing tip. You know it's Already June of 2021 if you're watching this in near real time and that means we are a little over halfway through the year. So I wanted to take a minute and talk about a mid year check in for your business when it comes to your marketing and the results that you're getting. So I want to ask a few questions. Do you know how many visitors you've had to your website so far this year? Did you have a goal for how many you'd like to have to your website? Well, do you even know if you're tracking visitors on the back end of your website? I'm curious about that. If you are not, then one action you can take immediately to finish off the rest of the year better is to make sure that Google Analytics is installed on your website. Once it's installed, make sure you're looking at it at least once a month, if not once a week if you really want your website to start working for your business the way that it should. Another question, how many leads have you captured from your website this year so far? And how many email addresses or cell phone numbers have you added to your email list or text message list? Oh wait, what? You don't have an email list or a text message list?
That is a great action that you can take today to immediately start to improve your marketing. Remember, people have to see your message at least five to seven times in order to make a purchase. So the way that you do that is drive traffic to your website. You capture their email address or cell phone number through a lead magnet, a value offer, and then you market to them through what's called a drip campaign, or I prefer to call it a nurturing funnel that's completely automated. You know, you invest in this one time and then it goes to work for your business while you sleep and it doesn't cost that much. Single most effective thing that you can do to improve your website to close out the year. My next question, do you know the difference between the number of new visitors to your website and repeat visitors to your website? This is really important because you invest money in ads all over the place, Lake, Expo, radio, print, whatever it is. You're investing in these ads to drive new traffic to your website, but you also want to drive repeat traffic to your website. The reason being again, because when people go to your website the first time, most of them will not make a purchase. In fact, less than 2% will actually contact you or purchase from you. And again, this is where that lead magnet comes into play. You give them something of value right off the top, they download it and then you have their contact information. So the investment in that ad has not gone to waste. You have used it to start growing your email prospect list or your text message marketing prospect list. It is so important and so many businesses don't do it. But the businesses who do do it are the businesses that see results from their entire Internet marketing presence. So what kind of action can you take today to finish out the rest of the year and put the web to work for your business? Delayed action is no action, and no action is no change. At MSW Interactive Designs, we can help you with all of this. I hope this tip helps. Sandy Waggett with MSW Interactive Designs signing off.
