Retargeting Ads: How to Maximize Your Online Presence

The thing I like about retargeting is that it takes everything that you're doing right now, whatever ads you're running, whether it be billboards, radio, print, anything you're doing to promote your business. And when people go to your website, then it's the kind of the creepy ads that follow people around the Internet when they're checking weather, reading news. All that stuff is, hey, you were interested in us over here, we're still here. And it drives people back and keeps you top of mind. So they've already expressed interest. So it's just essentially leveraging ad dollars that you've already invested in. Whatever. It doesn't matter where they're invested. So people go to your website and then these ads start following people around.