THE MSW METHOD™ - MARKETING TIP

Hey everyone, Sandy Waggett with MSW Interactive Designs. And I am here with another marketing tip. So we're doing a series right now about the type of things that you should include on your website. We published a video this morning about the best pages to include for organic search engine rankings. Now I'd like to talk about your About Us page. So many businesses get this wrong. These the About Us page is one of the most visited pages on most websites. When people are considering making the purchase decision or the buying decision, often they'll go right to the About Us page to learn more about the business and the owner. People say, okay, well I'm B2B so that doesn't apply to me. Or I'm B2C, that doesn't apply to me. Business to business, business to consumer. But what you need to keep in mind is that all business is H to H, human to human. It's always a human making the decision whether to purchase from you or not. So this is why your About Us page is so important. Money changes hands more easily when people know, like and trust you. So when you're thinking about the content on your About Us page, keep that in mind. You you want to build connection, a feeling of connection, a feeling of likability, a feeling of kindness, and a feel of expertise. With your About Us page, you don't want to be super formal. You know, facts are great, but in context, how do those facts really make a difference and make you the only logical choice to that prospective customers problem? So what you want to do is think as if you are meeting that potential client or customer in person. What would be the most important for them to know about you and about your team? How can you engage them and how can you generate a connection? What's relatable about you? You know, with MSW Interactive Designs, if you look at our about page, we talk about the team's interests, their specific interests, and we're all different. So the idea with our about page is that our team interest will connect with someone. So I'm into hiking and dogs, but you might not be an outdoors person or dogs person, but one of my other team members might have something that really engages and relates to you. So you want to think about connection and engagement. You also want to think about social proof. Now I'm a big fan of having social proof throughout your website. So that would be testimonials and short verbiage, things that people are raving about your service and the results that they got from your service. And then you also want to make sure on your About Us page you have a call to action. This is often overlooked on About Us pages and I'm not sure why. It's super important because again, when people go to your About Us page, they are, you know, probably thinking about hiring you. So why would you not have a call to action right there? And on top of it, this is a great place for a lead magnet because if they don't contact you from your about page, if you have something on the exit of that page that pops up that would be really beneficial and valuable where you can capture that email address and then nurture the person into the relationship over time. That is ideal. So again, don't just spout off facts about your experience and all that stuff. That's important, but you always want to put it in context about why that matters in your unique ability to solve the problem of the customer better than the next guy. So that in connection and the call to action, those are the most important things to have on your About Us page. Remember, it's human to human. It's always a human making the decision. So I hope this tip helped. Now at MSW Interactive Designs, we can help you write a fantastic About Us page. If you need help with this, give us a call. 573-552-8403. And we're happy to help. Have a great.