The Power of Branding: How a Simple Mark Can Drive Action

If you think about the origin or the where the word came from. Branding cattle ranch, right? Just if you happen to come across a steer on the street back in the days or on the dirt road or whatever, and it didn't have a brand on it, it would just be a steer in the street and you wouldn't know what to do with it. You might, I don't know if you capture a steer, but you might rope it and take it. But if it had a brand, you might return it to the so the brand compelled you to take some kind of action. If you didn't like the ranch owner and you saw the brand, you might take the steer anyway. This example is ridiculous, but it's true. People branded cattle so that it would compel people to take action. If the steer got loose or got stolen, they would know where to return it to. So the idea of brand is to compel people to take action and hopefully toward your brand. The idea of having the brand influence kit also makes you more marketable because you've compiled all of your assets and resources and testimonials that position you as an expert in your field and the things that make you unique.