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The Power of Testimonials: Building Your Brand’s Credibility

Name: The Power of Testimonials: Building Your Brand’s Credibility
Uploaded: 2025-02-22T20:09:22+00:00
Duration: 39 s
Channel: Sandy Wardenburg Waggett
Description: Brief spoken advice from Sandy Wardenburg Waggett encouraging creators/brands to collect and preserve testimonials, awards, and accolades as long-term…

22 Feb 2025 · 1 min

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Brief spoken advice from Sandy Wardenburg Waggett encouraging creators/brands to collect and preserve testimonials, awards, and accolades as long-term social proof that they serve clients and deliver results. Emphasizes maintaining an archive of awards (dating back to the early 2000s) rather than letting them be forgotten, because they function as concrete evidence of credibility.

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Those screen grabs of all your testimonials, awards, and accolades. We have received awards from going way back into the early 2000s, and I have all of the awards in a folder over the years because you're building up that social proof over decades, and it's easy to let that stuff trickle off and be forgotten, but you want to accumulate that stuff. Like, this is proof. It's proof that you serve people. It's proof that you do what you say. It's proof that you garner results for people. The proof comes in testimonials, awards and accolades. In.