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The Secret to a Bountiful Harvest? Repetition and Consistency!

Name: The Secret to a Bountiful Harvest? Repetition and Consistency!
Uploaded: 2020-08-10T19:13:46+00:00
Duration: 42 s
Channel: Sandy Wardenburg Waggett
Description: A short marketing-tip video by Sandy Wardenburg Waggett (MSW Interactive Designs) offering a concise advertising principle inspired by Roy Williams…

10 Aug 2020 · 1 min

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A short marketing-tip video by Sandy Wardenburg Waggett (MSW Interactive Designs) offering a concise advertising principle inspired by Roy Williams: treat marketing like planting a fruit tree—repetition acts as water and consistency as sunlight, and over time they produce a larger "harvest" (brand recall/sales). The tip is pitched for use across radio, print, social media, and other channels.

Chapters

Good morning, everyone. Sandy Weigatt here with MSW Interactive Designs. And I've got another marketing tip. This one comes from the great Roy Williams, the wizard of ads. And he likes to equate your marketing and ads as the seed of a fruit tree. And when you think of it that way, repetition is the water and consistency is the sunlight. And the longer it grows in the minds of the public, the bigger the harvest. So repetition is the water, consistency is the sunlight. Repetition and consistency are key to the success of your ads. So whether it be radio, print, social media, anything you're doing, repetition and consistency. That's your marketing tip for today. Sandy Waggett with MSW Interactive Designs signing off. Have a great day.