This is a sure fire way to get better results from EVERY ONE of your marketing campaigns

Good morning, everyone. Sandy Weigt here with MSW Interactive Designs. And today I am here with another marketing tip. I am going to talk about remarketing today and the importance of remarketing. You've got three benefits of remarketing that will truly help your business. If you are investing any type of dollars in advertising whatsoever, remarketing is one of the best things you can do. So, so remarketing really quickly. You've all seen it, even if you don't know what that specific term means. But they're basically those ads that follow you around the Internet. So it's kind of like, well, how did they know? I looked at this. And then you see this ad over and over and over again for something that you've looked at and considered making a purchase for in the past, that's remarketing. So there's really three huge benefits to doing that if you're investing advertising dollars around your brand, your product or your service. So the first one is it obviously improves brand recall, keeps you top of mind. So what happens is when you go to someone's website, whether it be like a Lowe's or even msw, we use remarketing as well. Then those ads will continue to follow you around. So the fact is that most people, when they first go to a website, don't convert. So having the ads that follow people around will likely bring them back and drive conversions over time because they've already expressed an interest in your product or service at some point, then continuing to see those ads over a period of time. And even ads that change up drive them back to the website and increase the possibility of conversion. So first it improves brand recall, second, it drives conversions over time. And then third, you have the ability to highly target based on what someone has done while on your website. So for example, if you visit the MSW Interactive Designs website and you go look at our SEO page, or you go look at our social media page, or you go look at our web design page, you're going to continue to see ads that follow you around the Internet and those ads will be different based on what you looked at. So the idea with targeting those ads based on what you've seen on our website before is to guide you through the purchase decision over a period of time. So you'll see those with Lowe's, you'll see those with Home Depot, and all kinds of brands across the Internet. And to me, if you're investing money, whether it be in billboards, print, radio, social media, social media, any type of marketing, having the remarketing set up on the back end is essential because those ads will continue to display. So what it does is it takes that advertising investment and.

Prolongs the value of it, number one, and then ultimately increases the conversions from all of your advertising across all of your campaigns over time. So remarketing is super critical. I highly recommend it. It's something we can help you with. So if you would like to talk about remarketing and how that might work for your business, give us a call. Sandy White with MSW Interactive Design signing off. Have a great day.