Sandy Wardenburg Waggett shifted her business from selling individual services to offering marketing strategies and systems. The move let her work with more advanced clients and turned the experience into content she could build on.
Chapters
Another bonus tip real quick. I also have these decks, so whenever I see an interesting deck, I buy it. This one's called what's your word? It's from my intent.org and so I could. They've got different categories here. So here's the one that says grow. Here's a grow card. And the question is, what risk are you happy that you took? So I can literally talk about this and create a video? Super simply, what's a risk that I'm happy I took? Well, I changed the model of my business from doing services piecemeal to doing marketing strategies and systems. And what that did is it enabled us to work with a higher level of client, a more advanced business owner, more successful business owner than we were doing in the past. And I could go into depth on that and talk about lessons learned, what was hard, what was the outcome. And there I have a great story, an authentic story I could even use utilize AI to help me make an outline. But ultimately, I'm populating with my own thoughts. And that's what brings it to life and makes it really valuable, makes it unique and makes it mine.