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Unlock Your Brand's Potential with the Influence Kit

Name: Unlock Your Brand's Potential with the Influence Kit
Uploaded: 2025-02-22T20:24:45+00:00
Duration: 28 s
Channel: Sandy Wardenburg Waggett
Description: A short YouTube talk by Sandy Wardenburg Waggett introducing the concept of a "Brand Influence Kit" as a growth engine: assembling a business's…

22 Feb 2025 · 0 min

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A short YouTube talk by Sandy Wardenburg Waggett introducing the concept of a "Brand Influence Kit" as a growth engine: assembling a business's accumulated resources into a single place so they can be reused, leveraged, and continuously improved over time.

I like to think of it as really a growth engine. And you think over. I don't know how old your business is, but, you know, mine's 26 years old. And over the decades, we have created a lot of stuff. That stuff is important and it's valuable, but it isn't valuable if you haven't assembled it in a single place where you can leverage it over and over again, improve on it. So that is what the Brand Influence Kit is. It's.