Sandy Wardenburg WaggettMarketing Strategist, Author, Coach, AI Expert - How Can I Help You Today? Ask My Digital Mind Anything!

Unlocking Business Growth: Proven Guarantees That Convert

Name: Unlocking Business Growth: Proven Guarantees That Convert
Uploaded: 2025-03-18T20:53:34+00:00
Duration: 1 min 50 s
Channel: Sandy Wardenburg Waggett
Description: Sandy Wardenburg Waggett explains guarantee types small businesses can use to remove buyer risk—performance guarantees, time-limited risk reversals…

18 Mar 2025 · 2 min

Watch on YouTube

1:50

Sandy Wardenburg Waggett explains guarantee types small businesses can use to remove buyer risk—performance guarantees, time-limited risk reversals (refund windows), conditional non-refund guarantees (e.g., extra coaching), and an example guarantee tied to website launch timing. She outlines an onboarding and website build timeline (~6–8 weeks to build, site live ~week 9) and proposes a 120-days-post-launch guarantee: if after 120 days the client does not see a 30% increase in leads and the site is on page one of Google, she will cover the cost of pay-per-click and social media ads until the result is achieved.

Questions this video answers

About 6–8 weeks to build; site live by the beginning of month 3 (around week 9).

A 30% increase in leads and the site being on page one of Google, measured 120 days after launch.

Chapters

If you're pricing at the level that it truly should be, you also want to make sure you're eliminating the risk. So there are several different types of guarantees that you can provide. It can be a performance guarantee where if you follow my program and do what I say and you don't see results, I will work with you until you do. Or the risk reversal is try it for X number of days. Those days are relative to whatever it is that you're offering and if you don't love it, you get a refund. A lot of small business owners are afraid of the refund, but I bring out the different types of guarantees because it doesn't have to be a refund or a conditional guarantee. If you complete all sessions and don't get this result, I'll coach you one on one for free until you get the result. So a lot of different things you can do. So I as an example I'm thinking about on my guarantee if after 120 days of launch so of launch is my qualifier because it takes us there's a good eight weeks of onboarding. The new website goes live probably by the beginning of the third month, the ninth week. So it's about a six to eight week process of building the website and then getting the marketing going. So 120 days of launch puts me into about month six if after honey because I feel by then at about the six month going into the seventh month mark we're going to start seeing some significant results because that's how long it takes. So if after 120 days of launch you don't see a 30% increase in your leads and your sites is on page one of Google will cover the cost of your pay per clicks and social media ads until you do.