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Unlocking Your Business Potential: The Power of Intellectual Property

Name: Unlocking Your Business Potential: The Power of Intellectual Property
Uploaded: 2025-02-24T00:06:06+00:00
Duration: 38 s
Channel: Sandy Wardenburg Waggett
Description: Sandy Wardenburg Waggett explains that intellectual property is a real asset for service businesses — even when outputs are intangible (websites, social…

24 Feb 2025 · 1 min

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0:38

Sandy Wardenburg Waggett explains that intellectual property is a real asset for service businesses — even when outputs are intangible (websites, social posts, content). She emphasizes that these become true assets only when documented and stored, recommending a "brand influence kit" as the place to house unique ideas and approaches.

Chapters

Intellectual property is an asset in your business. They say that service businesses often lack tangible assets because we build stuff for people, we build websites, we make social media posts, we write content for people. But we actually do have assets, hard assets of service businesses. And that is your intellectual property. The things that you create that are unique to you, your unique ideas, your unique approaches. But they are only assets if you documented them and you have them housed in some place, which would be your brand influence kit.