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Value Over Price: The Key to Success

Name: Value Over Price: The Key to Success
Uploaded: 2024-03-02T18:56:13+00:00
Duration: 13 s
Channel: Sandy Wardenburg Waggett
Description: A brief conversational excerpt from a YouTube video by Sandy Wardenburg Waggett about pricing strategy: the speakers argue that if a $149 price conveys…

2 Mar 2024 · 0 min

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A brief conversational excerpt from a YouTube video by Sandy Wardenburg Waggett about pricing strategy: the speakers argue that if a $149 price conveys $1,500/month of perceived value, price stops being the deciding factor. The clip also includes Sandy mentioning she’s in Donald Miller’s founder circle and references his work (Building a StoryBrand, Business Made Simple).

If I'm charging 149, I want them to feel like they're getting $1,500 a month value. Okay. If you do that, that's what people are going to see, then the price doesn't become a factor.
Yeah. That's fascinating that you said that, because I'm in Donald Miller's founder circle, so. Donald. Donald Miller's author of Building a Story, Brand, Business Made Simple. You know, all of that. He's great. And it's a just a small private mastermind.