Webinar Conversions: Data-Driven Iterations for High Performance

So I don't want to give you the impression that this is like a one and done thing. You're going to record the webinar and then you're going to put it out there and then you're going to start seeing in the data where people are dropping off. They're dropping off in the first five minutes of a 45 minute webinar. Then you probably need a better hook. If they're dropping off 15 minutes into a 45, 60 minute webinar, you probably need a better story that reinforces the need and telling them they're in the right place or making them realize they're in the right place. If people are dropping off during the instruction part, probably you're going to need to retool the instruction part to provide more value so people feel like, yeah, I can leverage this information right now, today in my business to make this improvement. This is great stuff. And then if people are falling off toward the end, before getting to the end of your offer, then you want going to want to retool the offer. So the point is that the data is going to drive the improvements in your webinar. You will not get it right the first time. You are probably going to go through multiple iterations of this webinar based on data, not guessing based on data and what you see people doing to ultimately get to the point where you have a very high converting webinar.