Where do you look first when seeking treasure (AKA growing profit)?

Good morning, everyone. Sandy Weigt here with MSW Interactive Designs, here with another marketing tip. And today I want to talk about the marketing lesson from Russell Cromwell's famous speech called Acres of Diamonds. And it's about a guy named Ali Hafed whose life's mission was to find diamonds. And what he ultimately ended up doing was selling all of his land and going all over the world in search of diamonds. Well, he didn't find them, sadly, but what ultimately ended up happening was that one of the world's largest diamond mine was actually discovered on the property that he sold when he went on his hunt. So as business owners, the lesson there is we all have our own diamond mine in the form of our existing customers and our past customers. The thing is that with marketing budgets and marketing investments, most businesses really only focus on attracting the new customer instead of taking a percentage of that marketing budget and figuring out how to leverage existing customers and past customers. There are a lot of ways to do that. We'll talk about that in a future video. But what I want to get across today is the value of dedicating part of your marketing investment to your existing customers and your past customers. There's a highly quoted statistic that Sundays people are 21% more likely to buy from businesses that they've done business with before. The real profit comes in your ability to upsell and resell to existing and past customers and to leverage them to turn them into raving fans so that they become an ongoing referral source for your business. So my challenge to you is think about how you can do that in 2020. And in a future video, we'll talk about some strategies on how to make that happen. Hope you have a great day. Sandy Weigt with MSW Interactive Designs signing off.