Sandy Wardenburg WaggettMarketing Strategist, Author, Coach, AI Expert - How Can I Help You Today? Ask My Digital Mind Anything!

𝐖𝐇𝐘 𝐓𝐇𝐄 𝐇𝐄𝐂𝐊 𝐖𝐎𝐔𝐋𝐃𝐍'𝐓 𝐘𝐎𝐔 𝐃𝐎 𝐂𝐎𝐍𝐓𝐄𝐍𝐓 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆?

Name: 𝐖𝐇𝐘 𝐓𝐇𝐄 𝐇𝐄𝐂𝐊 𝐖𝐎𝐔𝐋𝐃𝐍'𝐓 𝐘𝐎𝐔 𝐃𝐎 𝐂𝐎𝐍𝐓𝐄𝐍𝐓 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆?
Uploaded: 2020-10-21T18:42:14+00:00
Duration: 2 min
Channel: Sandy Wardenburg Waggett
Description: A short YouTube marketing-tip video by Sandy Wardenburg Waggett (MSW Interactive Designs) promoting content marketing. The speaker defines content…

21 Oct 2020 · 2 min

Watch on YouTube

2:00

A short YouTube marketing-tip video by Sandy Wardenburg Waggett (MSW Interactive Designs) promoting content marketing. The speaker defines content marketing as a long-term strategy using many content types (e.g., guides, worksheets, checklists, templates, ebooks, infographics, SMS, email newsletters, courses, website pages, videos, webinars, FAQs, case studies) beyond just blogs and social media. She lists benefits: low cost, high effectiveness, increased engagement, trust-building, improved organic search visibility, refreshed website content, positioning as an industry expert, and lead capture. The video ends with a brief call-to-action to contact MSW Interactive Designs.

Chapters

Good morning everyone. Sandy Faggot here with MSW Interactive Designs. And today I'm here with another marketing tip.
So I talk a lot about content.
Marketing and it's one of the things that MSW Interactive Designs offers as a core service. There are several types of content marketing.
That you can do.
Most people think when we talk content marketing we're just talking blogs and social.
Media, but content marketing is really a.
Long term strategy using a variety of.
Content types to build relationships with your customers and prospects.
I just made a really quick list.
A bullet list of some types of.
Content that you could use in the.
Strategy for content marketing for your business. So let me just run through them real quick.
I've got stats guides, worksheets, checklists, templates, ebooks, infographics, diagrams, sms, text message marketing, email newsletters, courses, your website, landing pages on your website, PSAs, polls, surveys, videos, advertorials, webinars, FAQs, how tos, testimonials, quotes and case studies. That is all a short list, actually a quite robust list of things that you can use besides blogs and social.
Media posts for content marketing around your business. Now, why would you want to do content marketing? Well, number one, it's one of the.
Cheapest forms of marketing and most effective forms of marketing that you can do. It captures engagement with your customers and your client base. It grows trust around your brand, and it boosts your organic search engine visibility.
It solidifies your brand identity as a resource that people can go to, establishes.
You as the expert in your industry.
Keeps your website fresh, and it serves.
As a lead magnet so that you.
Can capture prospect information to grow your business.
Why wouldn't you do content marketing? It makes a whole lot of sense.
If we can help you get started.
Give us a call.
Sandy Weige with MSW Interactive Designs signing off.
Have a great day.