Ep4- Why I refuse to be a blank slate for my clients- and how they are benefitting

8 Jan 2026 · 23 min
Episode

8 Jan 2026 · 23 min

0:00

In episode four of the Unmasked Minds podcast, psychologist Sarah Wills explains why she rejects the traditional "blank‑slate" therapist model and instead embraces purposeful self‑disclosure both online and in the therapy room. She argues that sharing aspects of her personal life and professional focus on social media builds trust, relatability, and a clearer therapist‑client fit before a client even books an appointment. Wills describes how clients often follow her on Instagram for months, using that exposure to assess alignment of values, life experience, and therapeutic style. By being transparent about her own struggles, parenting, and imperfections, she normalises imperfection, reduces client shame, and models safe relational dynamics. She outlines her niche work with middle‑aged women, neurodivergence discovery, trauma, and EMDR intensives, noting that this specificity attracts the right clients and keeps her clinic fully booked with a waitlist. Wills also addresses ethical obligations under AHPRA, emphasizing confidentiality, limits on testimonials, and the need for supervision when navigating social‑media boundaries. She acknowledges criticism from peers who favour a strict blank‑slate approach, describing how she seeks peer feedback and supervision to stay within professional guidelines while still offering warmth and relatability. The episode concludes with a call for feedback from therapists and clients about the value of therapist self‑disclosure.

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