Scott Perry tells Substack creators to define what transformation they deliver, then weave that promise through their about page, description, and calls to action. This attracts the right readers, filters out the wrong ones, and converts more people into paying customers.
What transformation can they expect if they engage with and execute your product or service? And if you can answer those questions sufficiently, if you can bake the answers to those questions into your about page, into your substack description, into the calls to action on your content, then it will attract more of the right people and repel more of the wrong people. It will enroll more of the right people into giving you their email address so you can have those permission-based conversations with them. And you will earn the investment of more of the right people into your product or service, into your programs that you're selling off the backend of your Substack.
Stoics Don't Suppress Emotions, They Do This Instead #stoicism #emotionalintelligence #mindset
