Bernadette Jiwa on Telling Better Stories - Creative on Purpose Live!

5 Oct 2019 · 2 min

Watch on YouTube

1:31

This content was created by Scott Perry. This content was uploaded by Scott Perry. This is a YouTube video titled 'Bernadette Jiwa on Telling Better Stories - Creative on Purpose Live!' (posted Oct 5, 2019). The excerpt is from a workshop/interview-style conversation featuring Bernadette Jiwa and a host/interviewer. They discuss practical storytelling advice: defining a story as a character in a situation faced with a choice, the importance of beginning–middle–end structure, engaging the audience at the start, showing the challenge in the middle, and demonstrating a change by the end.

Chapters

What are just a couple of ideas or takeaways or tools that you've crafted that will help people get in touch with their storytelling nature, but also lean into trying to develop themselves as storytellers?
Well, I think the simplest one is to describe what a story is. And so we've helped people in the workshop to understand that a story is a person or a character in a situation faced with a choice, and then what they do in that situation based on those choices helps them to learn something about themselves or the world or changes their worldview. So if you think about Toy Story or any of the Pixar movies, they're the best examples of stories of a character in a situation faced with a choice, and that's us. We are everyday characters in a situation faced with choices, and what we do in those situations tells us something about ourselves. So stories also have a beginning, a middle, and end, and something particular happens at the beginning and in the middle and at the end of the story. So in the workshop, we've been helping people to understand that at the start of the story, you need to engage the audience In the middle, you need to show the challenge, and at the end— by the end of the story, you need to show some kind of change that's happened. All of those events are interconnected.