Build Community, Not Just Subscriptions #substack #shorts

5 Dec 2025 · 1 min

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0:48

In this short, the speaker advises creators on how to shift focus from merely gaining subscribers to cultivating a genuine community. The core strategy starts with offering free, value‑driven interactions such as member calls or coaching sessions to establish trust and human connection. By consistently showing up authentically and being yourself, you attract the right audience. Once a foundation of trust is built, you can incrementally introduce paid offerings, turning the community into a sustainable revenue source. The overall message emphasizes that community building is a step‑by‑step process rooted in authenticity and personal brand presence.

Chapters

But it doesn't have to be the only thing you do. You can do, and I think especially having talked about AI, offer more and more things that are community-based and that are human-based, you know, you can start with offering like a free, I have some premium members that offer for their communities, like free member calls. You can create a connection with people, um, some kind of coaching calls, and then you can, you know, you can build it step by step into something that pays, but you have to have this initial trust within people, between people. You have to somehow start building community around yourself. And it always starts with you. In the beginning, I also didn't know what it means to, to show up and build your brand, but it's really, you know, just show up as human, be yourself, be authentic. And that's how you're going to collect the right people around you.